RadioInsight
The quickest expanding news platform in the radio sector.
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Articles
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1 week ago |
radioinsight.com | Sean Ross
After struggling to find a lane, Audacy’s WNEW New York has become a market force in recent years as “New 102.7,” emphasizing “upbeat variety” and playing a heavily library-based version of Hot AC (although the format overall has largely followed its lead in recent years). In February, it was at a 4.3 share 6-plus, ahead of iHeart rival WKTU’s3.7 share. WKTU’s current rhythmic-based Hot AC coalesced more than 15 years ago under PD Rob Miller.
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2 weeks ago |
radioinsight.com | Sean Ross
For the last few years, the glacial progress of new music at current-driven formats has been interpreted to mean that streaming siphoned off the new-music fans, leaving Top 40 in particular with only the most passive, hit-driven users. But what if the streaming audience wasn’t so adventurous either? There is already evidence of this. Streams aren’t leading even the most open-minded programmers to a cornucopia of great new music.
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2 weeks ago |
radioinsight.com | Sean Ross
I never want to schedule “Hero” by Enrique Iglesias. It usually brings to mind 9/11, when it became a hit, often interspersed with audio from the tragedy. I am never quite sure whether to gradually slow down the radio station to keep the transition from being abrupt, or hope a jingle alone lets people forget they were just listening to “Girls Just Want to Have Fun.”In general, the ’00s category is, if not the weakest moment of the hour on an AC station, the most challenging.
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3 weeks ago |
radioinsight.com | Sean Ross
Major artist passings are inherently sad, but some resonate personally, especially Classic R&B acts. My first major promotion at the then-WGCI (Dustyradio 1390) Chicago was a listener cruise headlined by Jerry Butler. By then, he was “the commissioner” for his career in local politics, but he was a consistent friend of our underdog AM music station.
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4 weeks ago |
radioinsight.com | Sean Ross
To be clear, I do not expect anybody to leave money-draining AMs on the air just because I might be sentimental about them. I would rather see owners dedicate resources to keeping radio people employed, promoting their stations, reducing spotloads, or otherwise improving the streaming experience. I’d rather see every extant station be the best advertisement for radio. I wish that cutting bait on some AMs was actually allowing owners to do this.
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