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Streaming’s Researchers on Radio’s Big Questions

6 days ago | radioinsight.com | Sean Ross

They are questions that programmers grapple with on a weekly basis, or should. How much weight should streaming have in music decisions? Is it the only metric that matters now? If a song isn’t streaming, does a callout story still matter? Can airplay affect or merely reflect streaming? What songs are stations missing, even with their greater attention to streams?What is the role of gut now? Those are also the questions that this column stares down almost as often.
What If Songs Never Grow On You Again?

1 week ago | radioinsight.com | Sean Ross

Many of my favorite songs of all time were one-listen records for me. Sometimes they were quickly ratified — “No Scrubs” had instant consensus from the co-workers who had gathered to hear a new TLC song; “Word Up” brought passers-by in from the hallways. But “Just Dance” by Lady Gaga took six months for radio to like it as much as I did. “Mickey” was a very lonely six months between hearing it on a UK countdown and America coming around.
What Classic Hits Stations Added in 2025

2 weeks ago | radioinsight.com | Sean Ross

Of the 14 stations that helped us determine “What Classic Hits Stations Added in 2025,” the conservative ones are those finally moving into the early ’90s now. iHeart’s WMJI (Majic 105.7) Cleveland has an Adult Hits sister station to protect, but that didn’t stop it from finally adapting some of the titles that had been other stations’ first foray into the ’90s years ago. Cox’s KONO San Antonio went to the TLC/Backstreet Boys late ’90s.
Fresh Listen: KPLX & KYGO

2 weeks ago | radioinsight.com | Sean Ross

Okay, there are actually four Country stations in America (or at least in Mediabase-monitored markets) where you conceivably could have heard both Zach Bryan’s “Something in the Orange” and Chappell Roan’s “The Giver” this week. But it was KYGO Denver where I heard them together yesterday in middays. Roan’s foray into Country — the most-watched song at the format since “Texas Hold ’Em” – is now losing steam at both Country and CHR. But it was still on KYGO 41x in the last seven days.
Classic Rock and the Alternative ’90s

3 weeks ago | radioinsight.com | Sean Ross

In February, Cumulus’s Classic Rock KQRS Minneapolis began playing a handful of new titles, few of which would have stuck out for any station featured in my “What Classic Rock Added in 2024” story from a few months ago.
Even In 1993, Ours Was ‘The Forgotten Medium’

3 weeks ago | radioinsight.com | Sean Ross

Almost everything about the Summer 1993 issue of Media Studies Journalis in some way resonant or ironic now, and rarely in a reassuring way. Former NPR VP Adam Clayton Powell III, while noting that radio has created unwired communities — if not quite the original social network that we like to brag about — also declares, “Radio mirrors our own fragmentation.
Wink Martindale: In His Own Words

3 weeks ago | radioinsight.com | Sean Ross

In December 2020, I interviewed radio/TV veteran Wink Martindale and writer/producer Gary Theroux about their syndicated holiday special, The 100 Greatest Christmas Hits of All Time. The following year, the pair teamed up again to create a new two-hour weekly version of Theroux’s History of Rock & Roll, the syndicated special he created in 1978. Martindale died April 15 at age 91. He had updated Greatest Christmas Hits last December and completed 154 evergreen episodes of History.
Traffic Manager

3 weeks ago | radioinsight.com | Jill Hamilton

Full Time Meadville, PA Job Position: Traffic Manager/Meadville, PADescription: Seven Mountains Media has an immediate opening for a Traffic Manager in our Meadville market. This position focuses on the processing of commercial orders and traffic logs, and includes the following responsibilities.
Rob Miller: The Ross On Radio Interview

4 weeks ago | radioinsight.com | Sean Ross

After struggling to find a lane, Audacy’s WNEW New York has become a market force in recent years as “New 102.7,” emphasizing “upbeat variety” and playing a heavily library-based version of Hot AC (although the format overall has largely followed its lead in recent years). In February, it was at a 4.3 share 6-plus, ahead of iHeart rival WKTU’s3.7 share. WKTU’s current rhythmic-based Hot AC coalesced more than 15 years ago under PD Rob Miller.
What If the Streaming Audience Isn’t So Adventurous?

1 month ago | radioinsight.com | Sean Ross

For the last few years, the glacial progress of new music at current-driven formats has been interpreted to mean that streaming siphoned off the new-music fans, leaving Top 40 in particular with only the most passive, hit-driven users. But what if the streaming audience wasn’t so adventurous either? There is already evidence of this. Streams aren’t leading even the most open-minded programmers to a cornucopia of great new music.