Ripley's Believe It or Not!

Established in 1918 by cartoonist and explorer Robert Ripley, the Ripley's Believe It or Not! brand is often referred to as "The Modern Marco Polo." During his era, Ripley emerged as one of America's most beloved celebrities. His extensive collection of unusual and fascinating artifacts, artwork, photographs, and stories from over 200 countries forms the core of what we now know as Ripley's Believe It or Not!

International

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#85664

United States

#30379

Travel and Tourism/Tourist Attractions

#46

Traffic sources

Monthly visitors

Articles

Dinosaur Highway Uncovered: 166-Million-Year-Old Footprints Discovered in UK Quarry

1 month ago | ripleys.com | Diana Bocco

Quarries aren’t typically known for their prehistoric traffic jams, but that’s exactly what workers stumbled upon in Oxfordshire, England, in January 2025. It started as an ordinary workday for quarry worker Gary Johnson—until he noticed some unusual bumps in the rocks.
The Roman Feast of Death: Macabre Dining Experiences

1 month ago | ripleys.com | Chris Littlechild

One word that’s commonly used to describe the Roman empire is decadence . This wasn’t the case for the warriors and workers, of course, but the emperor’s world was one of glorious luxury, toga parties, and lavish feasts. There’s no doubt that a Roman feast must have been an event to remember indeed. Luxuriously decorated rooms, elaborate entertainment, and of course, the finest Roman fare.
Animal Vision: Seeing the World Through Their Eyes | Ripley's Believe It or Not! | Aquariums, Attractions, Museums

2 months ago | ripleys.com | Diana Bocco

February 19, 2025 5 min We all know that dogs can’t see every color under the sun and that cats are basically the ninjas of the night, but what about the other creatures out there? How does a mantis shrimp or a hammerhead shark view the world? Get ready, because we’re about to explore the wild, weird, and totally mind-blowing ways animals experience their surroundings.
5 Extinct Species That Could Walk (or Waddle) the Earth Again

2 months ago | ripleys.com | Diana Bocco

What if you could set foot in a world where woolly mammoths once again roam through icy tundras and dodos waddle across tropical islands like they never left? It might sound like something out of Jurassic Park , but researchers are getting closer to turning this into reality. De-extinction —the process of bringing extinct species back to life—is no longer just a sci-fi fantasy.
How do You Fight a Nightmare? With Science.

2 months ago | ripleys.com | Diana Bocco

January 29, 2025 4 min We’ve all been there: one moment you’re peacefully dreaming of a serene beach or a flight above the clouds, and the next, you’re running from monsters through a dark forest you can’t escape. Nightmares are the unwelcome guests of our sleep, coming in uninvited and leaving us shaken and disoriented. But what if we told you there’s a way to fight back? That’s right—science can help you turn the tables on the monsters under our beds.
Dracula vs. Nosferatu: Unmasking the Legends of the Night

Jan 20, 2025 | ripleys.com | Diana Bocco

When it comes to iconic bloodsuckers, two names stand at the top of the undead list: Dracula and Nosferatu. While both vampires have terrorized audiences for over a century, their differences are worth sinking your teeth into. So grab your garlic and crucifix, because we’re about to take a closer look at history’s most famous vampires—and trust us, there’s a lot more to this tale than just capes and coffins.
Colorado: The 697-Sided State

Jan 16, 2025 | ripleys.com | Diana Bocco

Colorado, the "Centennial State," is often regarded as a perfect rectangle—a claim you might have heard or even seen on countless maps and globes. But here's where the story gets interesting: despite its clean, straight-looking borders, Colorado is anything but a perfect shape. Believe it or not, the state's boundary actually has 697 sides! Technically speaking, that makes it a hexahectaenneacontakaiheptagon (yes, that’s a real word!)—a polygon with 697 sides .
Under Pressure: Buoyancy Control and Adaptations to Life in the Deep | Ripley's Believe It or Not! | Aquariums, Attractions, Museums

Jan 8, 2025 | ripleys.com | Emily Rogers |Ripley’s Aquarium

On land, we can jump, duck, and cartwheel, but, for the most part, we live in two dimensions. Underwater, it’s a different story. Organisms float up, hover, and sink to the sea floor. This is called 'buoyancy,’ which is an important part of aquatic life. A positively buoyant animal will float, while one that is negatively buoyant will sink. When we see a fish swimming midwater or a jelly drifting in the current, they have achieved a neutral buoyancy.
The Scariest Halloween Monsters And Their Origin Stories

Oct 30, 2024 | ripleys.com | Diana Bocco

October 31, 2024 6 min Every Halloween, we return to tales of monsters that keep us up at night and make us double-check the locks. Is it the spine-tingling thrill of the unknown or the shadows creeping in the dark that keep us hooked? From vampires to zombies, these spooky creatures have more than just sharp teeth and haunting stares—they come with centuries of stories born from our deepest fears. Ready to face the monsters lurking in your nightmares?
Unique Halloween Traditions Around the World

Oct 28, 2024 | ripleys.com | Diana Bocco

October 29, 2024 4 min Halloween may conjure up images of scary costumes, buckets of candy, and pumpkin-spiced everything, but this time of year is celebrated in wildly different ways across the globe. Halloween started as Samhain, an ancient Celtic festival that marked the end of the harvest season—a time when the boundary between the living and the dead was thought to be at its thinnest. Today, it’s celebrated around the world, but not always in the way you would expect.