Search Nurture

Apr 29, 2024 | searchnurture.com | Kristina Zagame

What’s better than Prime Day? Prime Days—plural. Amazon announced that it’s hosting a second Prime Day event this year on October 10 and 11. The retailer’s October “Prime Big Deal Days” sale means people will start buying holiday gifts even earlier than Black Friday, which should be music to your ears as an Amazon seller. During the first day of summer Prime Day, July 11, 2023, customers purchased more than 375 million items worldwide, making it the biggest Prime Day event for independent sellers.

Apr 29, 2024 | searchnurture.com | Kristina Zagame

Amazon’s July Prime Day event was the biggest in history, allowing some small businesses to 18x their sales in a single day. If your Amazon business didn’t see the same success, don’t worry — you now get a second chance in 2023. The mega-retailer announced a second Prime Day event on October 10 and 11, 2023.

Apr 29, 2024 | searchnurture.com | Kristina Zagame

Amazon Prime Day is not just an ordinary sales event; it’s a retail juggernaut that offers sellers a unique opportunity to boost sales and expand their market share. And if you want to take full advantage of this October Prime Day, you’ll need a strategic advertising plan. In this guide, we’ll delve into advertising strategies that can help you win market share and increase profitability during Amazon’s Prime Big Deal Days in 2023.