Senior Housing News

Senior Housing News (SHN) is the top destination for news and insights about the senior housing sector. It connects with more than 30,000 professionals across the nation, including senior housing operators, developers, banks, real estate investment trusts, private equity firms, and service providers in the industry. SHN offers a unique and focused platform that stands out from other publications, allowing you to connect with key decision-makers on a daily basis.

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Senior Living Industry Faces ‘Long-Term Realignment’ of Staffing Conditions as Demand Surges

4 days ago | seniorhousingnews.com | Austin Montgomery

Senior living operators are not facing a short-term labor shortage, they are facing a “long-term realignment” as rising demand puts pressure on their ability to staff communities.
After Acquiring First Community, New Operator Unbridled Living Plans Middle-Market Growth

5 days ago | seniorhousingnews.com | Austin Montgomery

Newly established senior living management company Unbridled Living recently acquired its first community, and looking ahead, the company is prepared to grow, according to CEO Kyle Bourne. Based in Louisville, Kentucky, Bourne founded Unbridled Living in 2024 to acquire and manage senior living properties, with a focus on middle-market independent living communities, Bourne told SHN.
Novelty to Necessity: AI Becomes Important Tool for Senior Living Sales and Marketing Teams

5 days ago | seniorhousingnews.com | Austin Montgomery

Roleplaying, analyzing leads, taking notes – not long ago, these were strictly human domains. But senior living operators are finding concrete uses for AI with all of these tasks, and more. Since the advent of artificial intelligence in the last few years, companies in a variety of industries have sought to use it to power their businesses. Senior living operators have struggled somewhat to find new uses for the technology, given the human nature of senior living and care.
Senior Living Dealbook: NHI announces $71M SHOP investment; North Carolina LPC receives $24M bequest

5 days ago | seniorhousingnews.com | Andrew Christman

National Health Investors has issued an update to its investors that its investment pipeline now totals $331.4 million, $71 million of which is intended for its senior housing operating portfolio. Included in the guidance is $126.7 million in signed letters of intent, according to a press release. So far in 2025, NHI has made $174.9 million in investments, according to an investor update. Ziegler announced it has priced $74.9 million Series 2025A Bonds for Retirement Living, Inc.
Senior Living Operators Embrace Tested Staffing Tactics as Trump Admin Takes Hard Line on Immigration

1 week ago | seniorhousingnews.com | Andrew Christman

Senior living operators once pinned their hopes on an influx of workers via new immigration to help meet a surge of demand in the years ahead. In 2025, those hopes seem all but dashed. The administration of U.S. President Donald Trump has taken a hard line to new immigration, with aspirations to further ramp up its rate of deportations in the future.
Movers and Shakers: Brightview Welcomes CFO; Lenbrook Names VP of Community Services

1 week ago | seniorhousingnews.com | Andrew Christman

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one year. Visit SHN Jobs today. Brightview Senior Living has appointed Michael Rodgers as its chief financial officer.
Minto Sees Strong Demand for Margaritaville Communities, With ‘Great Expansion Capacity’ Ahead

1 week ago | seniorhousingnews.com | Austin Montgomery

Minto Communities USA reported better-than-expected sales at its first Latitude Margaritaville 55-plus housing community, and that demand is shaping its future growth opportunities. The Latitude Margaritaville Daytona Beach in Daytona Beach, Florida, which spans more than 3,700 homes, has sold out over five years ahead of sales projections, Minto President William Bullock told Senior Housing News.
Senior Living Model Evolves as Older Adults Become Universities’ ‘New Customers’

1 week ago | seniorhousingnews.com | Tim Regan

Senior living and university pairings are nothing new, but in 2025, the model is evolving and accelerating into its next form. This week, Varcity – a company that builds residential retirement villages on the campuses of U.S. colleges – announced its newest project, a community undertaken in partnership with Texas A&M University.
Independent Living Community Traces Roots From Rare HUD Program to Serving Middle Market

1 week ago | seniorhousingnews.com | Austin Montgomery

The Community at Sunset Wood, a single-site nonprofit independent living community in upstate New York, is among the last of its kind. The community, which has served older adults in the area since 1882 in one way or another, is one of the few, if not the last, community developed under the U.S. Department of Housing and Urban Development’s (HUD) Retirement Services Center program that ran between 1983 and 1991, according to Sunset Wood CEO Dominick Manfredo.
In the Pipeline: Watermark Opens Silicon Valley Community; Vi Expands in Colorado

1 week ago | seniorhousingnews.com | Austin Montgomery

In the Pipeline is part of your SHN+ subscriptionIn the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Morning Pointe Senior Living recently announced the start of construction at a new community in Walker County, Georgia.