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Hansen's Changes Brand Mix on Floor as Surf Industry Evolves

1 week ago | shop-eat-surf-outdoor.com | Tiffany Montgomery

The surf industry has been wondering when the medium-sized brands would start to gain more real estate in stores given the duress the former Boardriders brands have been under for several years and the subsequent fallout, including continual liquidation sales and missed shipments. If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here.
Former WSL Revenue Chief Cherie Cohen Shares Why She Moved to X Games

1 week ago | shop-eat-surf-outdoor.com | Tiffany Montgomery

Cherie Cohen, the well-regarded global chief revenue officer of the World Surf League who diversified the sponsorship mix and drove increased revenue during her time there, has taken a new job at the X Games. The company announced Cohen as the global chief revenue officer this week as new X Games majority owner MSP Sports Capital, a private equity firm, looks to expand the action sports competition property.
"Who Knows What Tomorrow Will Bring?": How Brands and Retailers Are Navigating Tariff Swings

2 weeks ago | shop-eat-surf-outdoor.com | Tiffany Montgomery

SESO reached out to brand executives and retailers to see how they were adjusting their plans in light of the reciprocal tariffs that went into effect early Wednesday. If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.
Oboz and Rip Curl Parent Company Comments on Tariff Impact

2 weeks ago | shop-eat-surf-outdoor.com | Tiffany Montgomery

KMD Brands Limited, the owner of Oboz, Rip Curl and Kathmandu, said the new tariffs announced last week by the Trump Administration have created “significant uncertainty” for footwear and apparel companies. “The new U.S. tariffs are another headwind in an already challenging consumer environment in the U.S.,” Group CEO and Managing Director Brent Scrimshaw said in a statement.
The Evolution of Journeys Under New President Andy Gray

3 weeks ago | shop-eat-surf-outdoor.com | Tiffany Montgomery

Journeys, one of the largest footwear retailers in the country with over 1,000 stores in North America, has been one of the most important large wholesale accounts for footwear brands for decades. If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.
REI Names Kristin Shane New Head of Merchandising

3 weeks ago | shop-eat-surf-outdoor.com | Tiffany Montgomery |Kate Robertson

REI Co-op announced Monday that Kristin Shane, who previously worked at The Guitar Center, PetSmart and Target among other companies, is its new chief merchandising officer. REI said she brings extensive experience in developing and implementing strategies and omni-channel operational expertise across diverse consumer product and retail businesses. “We’re thrilled to welcome Kristin to the co-op,” said Mary Beth Laughton, REI Co-op president, in a statement.
10 Outdoor Gear Picks for Spring ‘25

3 weeks ago | shop-eat-surf-outdoor.com | Cameron Martindell

From a waterproof Chelsea boot to a BBQ prep tub, here are 10 of my favorites:Altra Men’s Lone Peak 9+The notable upgrade from the 9 to the 9+ is the Vibram Megagrip outsole. It also has a revised midsole foam to fine-tune the balance of ground feel and underfoot protection. The upper uses a no-sew overlay technique and a durable ripstop mesh designed to last the miles. The 9+ has Altra’s wide toe box for comfort but also comes in a regular or wide version. Zero drop.
Authentic Wants Liberated to Pay Royalties During Bankruptcy Process

3 weeks ago | shop-eat-surf-outdoor.com | Tiffany Montgomery

Authentic Brands Group, the owner of Volcom, Quiksilver, Roxy, Billabong and a host of other industry brands, filed paperwork in the Liberated Brands Chapter 11 bankruptcy case Thursday asking the court to approve approximately $4.5 million in royalty payments that it says Liberated owes Authentic since Liberated filed its bankruptcy protection petition Feb. 2.
Everything You Need to Know About Chapter 11 Bankruptcy

3 weeks ago | shop-eat-surf-outdoor.com | Tiffany Montgomery

Given Liberated Brands’ bankruptcy and its impact on the surf industry, SESO thought it would be helpful to share a primer on how the process works. If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.
Dakine Makes Play to Grow Beyond Core with New Categories, Retail Relationships

1 month ago | shop-eat-surf-outdoor.com | Tiffany Montgomery

Since Marquee Brands acquired Dakine in 2018 and moved it to a licensing model, the surf and snow equipment brand hasn’t expanded into a bunch of random categories in countries around the world. If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.