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3 days ago | 
shop-eat-surf-outdoor.com | Tiffany Montgomery
Talk to any surf apparel brand, and they will tell you boardshorts are the hallmark category for the surf industry. If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.
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1 week ago | 
shop-eat-surf-outdoor.com | Tiffany Montgomery
SESO talked to a lot of brands and retailers during the day, and will have a product roundup coming soon. See our slide show below of photos from the day. The crowded Industry Party Wednesday night. Photo by SESO. Nada Awad of Spirra, Ken Sollie of Emu Australia, Scott Whitley of Chums, and Amy Whitley of The Balm Home. Photo by SESO. Mackenzie and John Schade of Dry Brew, Dominic Abbott and Jeff Cayley of Worldwide Cyclery, and Angela Arcieri of Dry Brew. Photo by SESO.
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1 week ago | 
shop-eat-surf-outdoor.com | Tiffany Montgomery
Leaders from outdoor brands, specialty retailers, and service providers shared how they’re surviving the ongoing uncertainty presented by tariffs, pressures on consumer spending, and more at Outdoor Retailer’s first Industry Day on Tuesday afternoon.
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1 week ago | 
shop-eat-surf-outdoor.com | Tiffany Montgomery
Brixton announced a new president Wednesday, the brand’s second new leader in a little over a year. Colleen O’Neill has a background in licensing and comes from Brixton’s new parent company Hybrid Apparel. She replaces CEO Seth Ellison, who is retiring. O’Neill’s most recent position at Hybrid was executive vice president licensing and emerging brands. Prior to joining Hybrid, she worked at Warner Bros., DreamWorks Animation, and The Walt Disney Company.
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1 week ago | 
shop-eat-surf-outdoor.com | Tiffany Montgomery
When Florence first came on the scene, we didn’t hear much buzz about the brand from retailers of many others. Boy, has that changed. We are increasingly hearing that the brand is making inroads at surf shops with Florence becoming popular with core surfers, and the Florence brothers are putting in the hard work of showing up at stores and meeting with shop owners and their staffs, and signing autographs for customers.
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1 week ago | 
shop-eat-surf-outdoor.com | Tiffany Montgomery
A sold out crowd attended the Surf Industry Members Association (SIMA) Waterman’s Ball Friday night at The Ranch at Laguna Beach in Laguna Beach, Calif. With the World Surf League in town for the Lexus Trestles Pro Presented by Outerknown, both current and past professional surfers attended Waterman’s this year, including Erin Brooks, Tom Curren, Rabbit Bartholomew, Noah Beschen, Blair Conklin, and more.
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2 weeks ago | 
shop-eat-surf-outdoor.com | Tiffany Montgomery
Each year at the Waterman’s Ball, the marquee event for the Surf Industry Members Association (SIMA) that raises money for ocean-related environmental causes, one of the most popular auction items is a trip for two to the surfer’s paradise of Tavarua Island Resort. This year, SIMA is adding a new twist: now anyone can buy tickets for a chance to win the trip, even if you can’t score a ticket to the exclusive Waterman’s Ball, which takes place tonight.
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2 weeks ago | 
shop-eat-surf-outdoor.com | Tiffany Montgomery
SESO stopped by a showcase, nearly 100,000-square-foot Dick’s Sporting Goods store Tuesday to see how the high volume retailer is showcasing surf and outdoor brands this summer. If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.
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2 weeks ago | 
shop-eat-surf-outdoor.com | Tiffany Montgomery
Zumiez posted strong results in the first quarter, especially in North America, despite the uncertainty around tariffs and their impact on consumer spending and sentiment. The retailer’s comparable sales rose 5.5% during the quarter ended May 3, with solid full-price selling. In North America, first quarter comparable sales increased 7.4%, while international sales in Europe and Australia combined declined 2.3%.
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3 weeks ago | 
shop-eat-surf-outdoor.com | Tiffany Montgomery
Tilly’s, Inc. reported a 7% decline in Q1 2025 comparable sales Wednesday afternoon, and while still down, the sales trend improved versus the 11.2% decline in the fourth quarter of 2024. If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.