SMBtech

SMBtech is a fresh media platform, including social media, dedicated to delivering IT-related news specifically for small and medium-sized businesses (SMBs) and larger enterprises. The site features insightful articles from industry experts, along with columns and reviews on a wide range of topics, from mobile devices to automobiles.

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Adobe Highlights Ai-Powered Customer Experience Tools At Cannes Lions 2025

1 week ago | smbtech.au | Nick Ross

Adobe has used the Cannes Lions 2025 stage to launch a series of updates to its marketing and creative platforms, aimed at expanding personalisation and campaign automation through Ai and agent-based technologies. The company introduced a range of tools for what it calls Customer Experience Orchestration (CXO), a new model for coordinating content, communication and data across marketing and support functions.
Go Healthy With Taiwan Campaign Seeks Australian Healthcare Innovation

1 week ago | smbtech.au | Nick Ross

An international call for proposals has opened under the theme “Go Healthy with Taiwan”, inviting Australian organisations and institutions to put forward collaborative healthcare solutions that incorporate Taiwanese technology and expertise.
Logitech And McLaren Launch 2025 Forza Sim Racing Showdown

1 week ago | smbtech.au | Nick Ross

Logitech G and McLaren Racing have announced the 2025 Summer Season of the Logitech McLaren G Challenge, opening up a global sim racing competition to Forza Motorsport fans and competitive gamers. Back for its seventh year, the event will run over several months and include regional qualifiers, in-person race days and a grand final.
MSI’s Best Nvidia RTX 5070 Laptops Are On Sale Now

1 week ago | smbtech.au | Nick Ross

We recently published our review of MSI’s latest Crosshair 16 HX AI gaming laptop and were so impressed with its combination of performance, features and value that it won both our Best Gaming Laptop award and overall Best Laptop award. This was in part due to its inclusion of Nvidia’s latest GeForce RTX 5070 graphics chip which offers a popular, sweet-spot combination of both performance and value.
AMD Unveils New Ai Hardware & Software

2 weeks ago | smbtech.au | Nick Ross

AMD has outlined its expanding role in Ai infrastructure, revealing new silicon, software and open systems at its Advancing Ai 2025 event. Held in San Jose, the event showcased how AMD and its partners are building an open Ai ecosystem using the newly launched AMD Instinct MI350 Series accelerators and ROCm 7 software. The company also previewed its next-generation rack-scale hardware roadmap targeting hyperscale and enterprise deployments.
MSI Crosshair 16 HX AI Review

2 weeks ago | smbtech.au | Nick Ross

There are some impressive new laptops on the horizon, but MSI is one of few manufacturers that has actually got one to market. The MSI Crosshair 16 HX AI is an upper mid-range gaming laptop that’s designed to look good and perform well. So, should you buy it?
Seven In Ten Australians Plan To Shop EOFY Sales In 2025

3 weeks ago | smbtech.au | Nick Ross

More Australians are gearing up to take part in End of Financial Year (EOFY) sales, with new PayPal research showing that 71 per cent plan to shop this June, almost double the 38 per cent who said the same last year. The spike in participation is being driven by cost-of-living pressures, with many consumers seeing major sales events as a key strategy for managing household budgets.
Adobe Expands Ai Agent Tools With Support And Data Insights Capabilities

3 weeks ago | smbtech.au | Nick Ross

Adobe has launched a new Ai agent aimed at improving workflow support for marketers and customer experience teams, while confirming the general availability of another tool designed to simplify data analytics inside its Experience Platform. The newly announced Product Support Agent offers guided assistance within Adobe Experience Platform applications, helping users resolve issues that impact productivity.
CommBank Completes AWS Migration To Support Ai Growth

3 weeks ago | smbtech.au | Nick Ross

Commonwealth Bank has completed a large-scale migration of its data platform to Amazon Web Services, aiming to accelerate its use of Ai across customer and employee channels. Working with HCLTech, CommBank undertook what it described as one of the largest and fastest data migrations in the Southern Hemisphere. The initiative, which began in July 2024, involved the phased and tested transfer of over 61,000 data pipelines.
NinjaOne Acquires Dropsuite To Expand Unified Backup Platform

3 weeks ago | smbtech.au | Nick Ross

NinjaOne has completed its acquisition of cloud backup provider Dropsuite in a deal worth around US$270 million, aimed at consolidating backup and data protection across endpoints, servers and SaaS applications under a single platform. The move is designed to address the challenges IT teams face in managing increasingly fragmented environments, where backup tools and data protection strategies often span legacy systems, cloud services and remote devices.