SOON Future Studies

At SOON, we believe that the key to understanding the future lies in the changes happening today. By exploring unconventional ideas, we reveal the cultural signals that are shaping what’s to come. Our dedicated team combines insights from social sciences with a deep understanding of emerging attitudes and cultural trends. This allows us to offer practical information while prioritizing ethical outcomes. We monitor trends, innovations, and disruptions on both small and large scales using forward-thinking methods to analyze people, places, products, and our environment. Our research supports businesses, organizations, and policymakers in strategic planning, scenario development, and trend analysis. Alongside our regular reports, SOON also offers tailored solutions to meet the specific needs of our clients.