Sportfack

Sportfack is a specialized magazine tailored for the sports sector, particularly focusing on golf and cycling. Established in 1993, it has a circulation of 2,200 copies. In 2004, Hjemmet Mortensen AB took over the publication. Unlike consumer magazines, Sportfack operates as a business-to-business platform and is available exclusively through subscriptions, not sold individually in stores. The magazine covers a variety of topics, including industry news, product launches, trends, brands, suppliers, and retail statistics. Originally founded in 1992 by the couple Marion and Bo Areng, Sportfack earned the prestigious title of "Magazine of the Year" in the trade press category from Sveriges Tidskrifter in 2005.