System

Jun 27, 2024 | system-magazine.com | Sara McAlpine

There are plenty of make-up brands launched off the back of make-up artists’ success in cinema, or offering specialist products for the screen; Max Factor, one of the world’s longest-running and most successful, among them. There are make-up brand collaborations with movie and TV franchises too: NYX and Barbie, Urban Decay and Game of Thrones. But a production company launching its own cosmetics brand, as A24 did in 2022, is atypical.

Jun 27, 2024 | system-magazine.com | Sara McAlpine

Online Ceramics was not the brand we now know it as when it first partnered with A24. The California-based fashion label, founded by Alix Ross and Elijah Funk in 2016, had a modest reputation, known for its trippy tie-dye T-shirts chiefly related to the pair’s shared obsession with the Grateful Dead.

Jun 27, 2024 | system-magazine.com | Elaine YJ Lee

In 2023 alone, more than 30 K-pop idols were named new global ambassadors for luxury brands. RIIZE, a rookie male group hailing from SM Entertainment, signed with Louis Vuitton a mere 98 days after the release of their debut song, becoming the fastest idols to be appointed fashion ambassadors as of December 2023.

Jun 27, 2024 | system-magazine.com | Sara McAlpine

Jennifer Venditti By Sara McAlpinePortrait by Peter Ash Lee Casting director. Jennifer Venditti doesn’t think of herself as a casting director, despite having over 20 years experience playing a hand in putting people in front of the camera – in fashion, TV, and film – and being responsible for the mix of talent in A24’s Euphoria, Uncut Gems, Good Time, and more.

Jun 27, 2024 | system-magazine.com | Sara McAlpine

When A24 was founded in New York in 2012, it was as a distributor, releasing what became ‘cult’ cinematic hits such as Harmony Korine’s Spring Breakers, and Sofia Coppola’s The Bling Ring.