The Basis Point

The Basis Point

The Basis Point is a consultancy focused on sales and marketing strategies for banks, lenders, and fintech companies, along with being a straightforward financial media brand. We sift through the overwhelming information available on personal finance, real estate, and technology to provide you with what really matters, all in a relatable tone. Additionally, we offer guidance to cutting-edge companies in the industry on their critical and challenging matters. Our mission is to publish daily for consumers, investors, and anyone interested in lending, real estate, fintech, sales, leadership, professional life, and popular culture.

National, Consumer
English
Online/Digital

Outlet metrics

Domain Authority
47
Ranking

Global

#4105470

United States

#1298746

Finance/Finance

#8770

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Monthly visitors

Articles

  • 1 month ago | thebasispoint.com | Julian Hebron

    WSJ just posted a short film made with AI, and it’s worth watching for these reasons: First, it’s a pretty amazing look at how fast AI for creators is progressing. Second, they break down exactly how they did it and what AI film tools they used. Third, one of those tools is the same video editing tools everyone uses today. Fourth, it’s just as labor intensive for small creative teams (as opposed to giant studios) as video is today, albeit with less need to shoot on locations.

  • 1 month ago | thebasispoint.com | Julian Hebron

    This U.S. map on income needed to buy a home from the Visual Capitalist team has been floating around. It’s a good snapshot, and I just want to offer a few notes on methodology. – They assume 10% down on a median-priced 3-bedroom home with a 6.625% mortgage rate. – They also assume what they call a “30% income-to-housing cost limit” which includes taxes and insurance. I think they meant to say 30% housing debt-to-income (DTI) ratio here. DTI ratios are how lenders qualify borrowers.

  • 1 month ago | thebasispoint.com | Julian Hebron

    Mortgage rates are back up to 7% ahead of Memorial Day, and Matt Graham at Mortgage News Daily reminds us that this is “middle of the road” from 2023 to present. I diagrammed a Mortgage News Daily chart of 30-year fixed rates to show 4 key rate inflection points of this recent era: 1. Pandemic-era mortgage rate low of 2.75% on January 25, 2021. 2. Post-pandemic mortgage rate high of 8% on October 19, 2023. 3. Pre-election mortgage rate low of 6.125% on September 16, 2024. 4.

  • 1 month ago | thebasispoint.com | Julian Hebron

    When the leaders of modern AI (Sam Altman) and consumer computing (Jony Ive) team up on a family of AI products for everyone, it's worth hearing exactly how they talk about it. ___ Check It Out:– Sam & Jony introduce io

  • 1 month ago | thebasispoint.com | Julian Hebron

    – OpenAI Unites With Jony Ive in $6.5 Billion Deal to Create A.I. Devices