The BRAG

The BRAG is a publication that explores various topics including music, arts, pop culture, theatre, comedy, food, and current events, with a focus that extends both nationally and internationally. Originally launched in 2003 as a print magazine, The BRAG has evolved significantly. Its online presence has expanded from being a small part of our Sydney street press to becoming a widely-read publication with a national audience and international reach.

National

English

Magazine

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Global

#277281

Australia

#14126

Arts and Entertainment/Music

#160

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Articles

Glinda Inspired Bubble is Coming to Bondi this December

Dec 9, 2024 | thebrag.com | Jacque Kennedy

In Partnership with NovotelThis December, Sydney’s Bondi Beach is getting a splash of something magical, courtesy of Novotel. To celebrate the highly anticipated release of, Wicked, in cinemas now starring Cynthia Erivo and Ariana Grande, Novotel is bringing a two-day-only installation, to Bondi on December 14th and 15th.
Staying Fit on Tour: Inside Lime Cordiale’s Exercise Routine

Dec 3, 2024 | thebrag.com | Conor Lochrie |Jacque Kennedy

Brought to you by nibIt’s not all music, mates and relaxation backstage at a Lime Cordiale show – there’s also a lot of pushups. “We’ve gotta do a hundred a day. Help that beer belly,” jokes Oli Leimbach, one half of the Lime Cordiale duo, while mid-pushup. As the brothers tour across Europe, they’ve found that sticking to a fitness routine is crucial for keeping their energy levels high and their bodies ready to perform night after night.
Want to Know What Lime Cordiale Eat on Tour?

Nov 25, 2024 | thebrag.com | Conor Lochrie |Jacque Kennedy

Brought to you by nibIt might be tempting to grab whatever’s quickest when you’re jumping from city to city, whether lapping up Euro-summer or on a massive multi-stop tour. For Australian pop-rock band Lime Cordiale, eating healthy is a top priority. Currently touring through Europe, the Leimbach brothers are mindful of their diet, making sure they fuel their bodies with the right nutrients to keep up with the demands of back-to-back shows. They’ve discovered a few tricks along the way.
How Matt Jones From Four Pillars Found His Creative Space

Nov 20, 2024 | thebrag.com | Jacque Kennedy

If you ask Matt Jones, building Four Pillars Gin brand was never just about the gin. It was about creating something people could connect with. It all started in 2012. As he found himself back in Sydney, after a stint heading up strategy for a brand experience agency in New York City, Matt leaned into an unlikely partnership opportunity: creating (and selling) gin.
Lime Cordiale on Finding Mental Clarity on Tour

Nov 18, 2024 | thebrag.com | Conor Lochrie |Jacque Kennedy

Brought to you by nibLife on the road isn’t always glamorous. Constant travel, late nights, being away from home, and the pressures of performing can weigh heavily on any musician’s mental health. But for Lime Cordiale, it’s essential to stay grounded and maintain balance amidst the chaos. Their secret? A mix of ice baths, natural light, breathing exercises, and moments of creativity, like sketching or journaling, to clear their heads.
Hear The Difference: 2 Deals you Can’t Miss From the Sennheiser Black Friday Sale

Nov 17, 2024 | thebrag.com | Jacque Kennedy

In Partnership with Sennheiser If you (read: most of us) can’t get through a weekday commute or 5km jog without music, then you know the importance of sound. When the beat takes over, every lyric feels clear, and the music pulls you in like you’re hearing it live. That’s the power of great audio technology.
Shop Baker Boy’s Outfits on eBay

Nov 13, 2024 | thebrag.com | Jacque Kennedy

In Partnership with eBayAs his music career has taken off, Baker Boy’s fashion has also come a long way. Now, the rapper and artist is known for his bold style, bright colours, and prints that stand out on stage and reflect the personality behind his music. For the first time ever, Baker Boy is opening up his wardrobe, offering an exclusive chance to own some of his most meaningful clothing items, including a GCDS tracksuit, Nike sneakers, and an Auralee trenchcoat.
the Luxe New Sydney Rooftop Bar

Nov 11, 2024 | thebrag.com | Denise Barnes

Sydney’s nightlife (or lack thereof) has long been quite the contentious subject. Instead of pulsing with energy late into the night like most major cities, it turns into a ghost town after dark – unless perhaps Vivid Sydney is on, or Fred again.. is doing a surprise show at The Domain. That’s why, when a new late-night venue like JŌJI opens its doors, we can’t help but feel excited. Could it have all the ingredients to help, even if just a little, shake up Sydney’s nightlife?
“Fashion Gets Me Into This Character”: The Story Behind Baker Boy’s Style

Nov 5, 2024 | thebrag.com | Jacque Kennedy

In Partnership with eBayAsk anyone, who is Baker Boy? Chances are, they’ll know him for two things: his music and, of course, his fashion. From his long curls and braids to his colourful matching satin tracksuits, the award-winning rapper, artist and proud Yolngu man has long used fashion as a form of personal expression. “It gets me into this character where I’m just like Baker Boy – crazy, go in, go mental, have fun, magic,” he tells Hypebeast.
Music, Fashion & Culture: Why Everybody’s Talking about American Apparel® at SXSW

Oct 23, 2024 | thebrag.com | Jacque Kennedy

In Partnership with American Apparel® If you were scrolling online over the weekend, you would have caught snippets inside Rolling Stone House at SXSW Sydney – a three-day festival of Australia’s favourite musicians and new emerging artists. Iconic fashion brand American Apparel® sponsored the event, which saw Hockey Dad, The Grogans and Full Flower Moon Band open on Wednesday 16th October.