The Esports Advocate

TEA focuses on providing valuable content related to the esports and gaming industries. It also covers topics that overlap with these areas, including NFTs, the Metaverse, web3, cryptocurrency, and the influencer/creator economy.

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Toronto Ultra Renews Partnership With Monster Energy

6 days ago | esportsadvocate.net | James Fudge

Canadian esports and gaming company OverActive Media (TSXV: OAM, OTC: OAMCF) announced Friday that its Call of Duty League team, Toronto Ultra, has renewed its partnership with U.S.-based energy drink company Monster Energy. Financial terms and duration of the deal were not disclosed.
Team Liquid Acquires Team Gullit

6 days ago | esportsadvocate.net | James Fudge

International esports organization Team Liquid announced Friday that it has acquired Dutch EA FC esports club, Team Gullit—named after and captained by Dutch footballer Ruud GullitFinancial terms of the deal were not disclosed. With this acquisition, Team Gullit will compete under the Team Liquid branding, continuing to represent its existing partners such as Philips OneBlade.
Freaks 4U Gaming Partners With gamescom 2025 for the Pro Arena

1 week ago | esportsadvocate.net | James Fudge

Berlin-based esports and gaming company Freaks 4U Gaming announced Thursday that it has partnered with the organizers of gamescom 2025 to create the Pro Arena. Financial terms of this new collaborative effort were not disclosed. At the annual gaming festival held in Cologne, Germany, Freaks 4U Gaming will operate a centralized hub for esports, community events, and interactive entertainment, according to the company. The Pro Arena will provide 2,500 m² (or roughly 26,909 sq.
The Esports Advocate

1 week ago | esportsadvocate.net | James Fudge

International tournament organizer BLAST announced Thursday that it will open a new office in New York City that it hopes will give it more direct access to markets, brands, and partners in the United States. The company also recently announced plans to open an office in India.
Ninjas in Pyjamas Partners With Socios.com

1 week ago | esportsadvocate.net | James Fudge

Ninjas in Pyjamas (NIP) announced Thursday that it has partnered with Chiliz Group-owned, web3 sports app and wallet Socios.com. Financial terms of the deal were not disclosed. Under the terms of this new deal, Socios.com will work with NIP to enhance its fan loyalty program, The Dojo by creating a specific fan token and providing a blockchain-based wallet.
Shikenso Analytics Partners With Alliance

1 week ago | esportsadvocate.net | James Fudge

Germany-based, esports-focused sponsorship evaluation firm Shikenso Analytics announced this week that it has partnered with Sweden-based esports organization Alliance. Financial terms of the deal were not disclosedUnder the terms of this new partnership, Shikenso Analytics will focus on evaluating Alliance’s brand partnerships to gauge performance by providing it with its AI-driven media valuation services during live streams, on social media, and other platforms.
A Billion in American Football: Electronic Arts’ FY25 Earnings

1 week ago | esportsadvocate.net | Tobias Seck

Electronic Arts (EA) released its fourth-quarter and fiscal-year 2025 earnings report on Tuesday, offering a comprehensive view of the company’s expansive gaming portfolio. While EA’s reach spans far beyond esports, The Esports Advocate focuses on the key titles and performance metrics most relevant to the esports sector, providing insights into how these franchises are shaping EA’s financial trajectory and its place within the competitive gaming landscape.
Riot Games Partners With Coinbase for LoL, Valorant Esports

1 week ago | esportsadvocate.net | James Fudge

Riot Games announced Tuesday that it has partnered with cryptocurrency exchange company Coinbase for Valorant and League of Legends esports. Financial terms of the new deal were not disclosed. Under the terms of the deal, Coinbase has been named the exclusive cryptocurrency exchange and a blockchain technology partner for VCT and LoL Esports. The first fruits of this new partnership will come to fruition on June 7, with the start of the Valorant Champions Tour Masters Toronto, which begins June 7.
Pura Vida Named Exclusive Jewelry Partner of Call All Heroes

1 week ago | esportsadvocate.net | James Fudge

Tournament organizer Raidiant has partnered with Pura Vida Bracelets, with a number of activations planned for Calling All Heroes Major 1. In case you are not familiar with the tournament series, Calling All Heroes is an Overwatch 2 competition for women and marginalized genders organized by Raidiant in cooperation with Blizzard Entertainment and Overwatch Championship Series. The next major event for 2025, Calling All Heroes Major 1, kicks off on May 28.
Pura Vida Named Exclusive Jewelry Partner of Calling All Heroes

1 week ago | esportsadvocate.net | James Fudge

Tournament organizer Raidiant has partnered with Pura Vida Bracelets, with a number of activations planned for Calling All Heroes Major 1. In case you are not familiar with the tournament series, Calling All Heroes is an Overwatch 2 competition for women and marginalized genders organized by Raidiant in cooperation with Blizzard Entertainment and Overwatch Championship Series. The next major event for 2025, Calling All Heroes Major 1, kicks off on May 28.