The Hundreds

The Hundreds is a unique project that combines a classic Californian streetwear brand with a media platform focused on global street culture. Launched in 2003 by Bobby Kim (known as Bobby Hundreds) and Ben Shenassafar (known as Ben Hundreds), this Los Angeles-based company reflects their distinct viewpoint on street subculture, prioritizing people over products. The Hundreds offers a range of apparel, including T-shirts, denim, wovens, fleece, hats, and outerwear. The brand often shares its story through collaborations with well-known partners like Disney, adidas, and Garfield. Today, The Hundreds products can be found worldwide, with flagship stores located in L.A.'s Fairfax District (opened in 2007), San Francisco's Union Square (opened in 2008), and SoHo, New York (opened in 2010).