The Inspiration

3 days ago | theinspiration.com | Daniel Ingvartsen

1 week ago | theinspiration.com | Daniel Ingvartsen

The “Nigrum Corpus” campaign by IDOMED (Instituto de Educação Médica), created in partnership with Artplan São Paulo, confronts the deep-seated racism within Brazil’s medical system through two powerful forms of engagement: a short film and an educational book. At its core is the gripping short film titled Corpo Preto, conceived from real-life experiences and the findings of the Mediversidade project led by Instituto Yduqs and IDOMED.

1 week ago | theinspiration.com | Daniel Ingvartsen

FCB Chicago, in close partnership with the Chicago Hearing Society (CHS) and core creative partner Rakish Entertainment, has introduced Caption with Intention—a groundbreaking new caption design system created to transform how Deaf and Hard of Hearing audiences experience film and television. Unlike traditional captions, which have remained largely unchanged since the 1970s, this system uses animation, color, and variable typography to convey not just dialogue, but emotion, tone, and pacing.

1 week ago | theinspiration.com | Daniel Ingvartsen

1 week ago | theinspiration.com | Daniel Ingvartsen

In a world glued to smartphones, KitKat’s iconic “Have a Break” message has never been more relevant. Enter KitKat “Phone Break” – a playful campaign that highlights just how much time we spend staring at our screens. The work cleverly uses the iconic tagline without actually showing it, portraying screentime behaviour instantly recognisable for most of us, urging us to put down our phones and pick up a KitKat instead.