The VOU

The VOU is a men's fashion agency focused on blending business-casual styles with a classic, old-money look.

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Must-have Old Money Style Trousers for Men With Class

1 week ago | thevou.com | Ru Amiri |Mandy Meyer |Laurenti Arnault

Old Money style trousers for men are classic, high-quality pants characterised by traditional cuts, premium fabrics, and timeless designs that originate from aristocratic and Ivy League fashion traditions. These trousers help young professionals project status and sophistication through their refined appearance and heritage appeal.
How to Style Knitted Polo Shirts for an Old Money Look

1 week ago | thevou.com | Mandy Meyer |Ru Amiri |Laurenti Arnault

Knitted polo shirts are essential for achieving an authentic Old Money aesthetic, offering a refined alternative to standard piqué polos with their luxurious texture and sophisticated drape. For men looking to project status and sophistication through their style, mastering how to wear knitted polos can elevate your entire wardrobe.
How to Style Tailored Wool Pants for an Old Money Look

2 weeks ago | thevou.com | Laurenti Arnault |Ru Amiri

Tailored wool pants are essential for creating an old money aesthetic, projecting sophistication and status through classic menswear. These versatile trousers form the backbone of a refined wardrobe, communicating understated wealth and good taste without appearing flashy. For men looking to elevate their image, mastering the styling of quality wool trousers will transform your appearance from ordinary to distinguished.
Six Luxury Jewellery the Ultra-Wealthy Men Wear

2 weeks ago | thevou.com | Mandy Meyer |Laurenti Arnault |Ru Amiri

Wealthy men typically wear select luxury jewellery pieces including high-end watches from brands like Patek Philippe and Rolex, subtle platinum or gold cufflinks, signet rings, and discreet bracelets in precious metals or fine leather. The right jewellery can significantly enhance a man’s status and sophistication, creating a refined Old Money aesthetic while maintaining modern relevance.
Seven Habits of the Quietly Wealthy Elite to Behave Like Old Money

2 weeks ago | thevou.com | Laurenti Arnault |Ru Amiri |Mandy Meyer

Quick Answer To cultivate authentic old money behaviour that projects sophistication and commands respect, adopt these seven essential habits: Wear quality clothing without visible logos—focus on good fabrics, perfect fit, and classic styles in navy, burgundy, dark green, and neutral tones Discuss ideas rather than money or possessions—engage in conversations about books, art, current events, and meaningful experiences Choose cultural activities and classic sports over trendy venues—regularly...
Decoding Personal Style - Five Signs You Have Mastered the Art of Fashion Expression

2 weeks ago | thevou.com | Laurenti Arnault |Ru Amiri |Mandy Meyer

Good style in men’s fashion is more than just wearing trendy clothes; it’s about presenting yourself with intention, authenticity, and sophistication. In today’s competitive professional landscape, your personal style works as a silent communicator, telling others about your attention to detail, self-awareness, and social intelligence before you even speak.
How to Be a High-Class Man - The VOU's Complete Guide to Sophistication and Status

2 weeks ago | thevou.com | Laurenti Arnault |Ru Amiri |Mandy Meyer

A high-class man in modern society embodies a careful balance of sophistication, refined taste, impeccable manners, and distinctive style. For young men between 20 and 35 years old, developing an intentional approach to personal styling becomes essential when you want to project status and competence in both professional and social settings. This comprehensive guide explores both the external elements of appearance and the internal qualities that truly define a gentleman of distinction.
Do Old Money Elites Embrace Shorts in Their Wardrobes? The VOU's Style Debate

2 weeks ago | thevou.com | Laurenti Arnault |Ru Amiri |Mandy Meyer

Quick Answer Yes, shorts can belong in an old money wardrobe, but their appropriateness depends on specific contexts and styling principles: Choose quality materials—100% cotton twill, linen, or seersucker—and avoid synthetic blends Opt for a proper mid-thigh length with 5-7 inch inseam, hitting just above the knee Stick to classic colours: navy blue, stone, khaki, and Nantucket red with occasional subtle patterns Wear shorts only in appropriate settings: yacht decks, tennis clubs, country...
Facial Hair to Avoid Based on Your Face Shape - Expert Advice

3 weeks ago | thevou.com | Ru Amiri |Laurenti Arnault

Quick AnswerThe key to selecting flattering facial hair lies in avoiding styles that emphasize your face shape’s existing characteristics. Oval faces should avoid unbalanced styles with excessive length. Round faces should steer clear of full circle beards and bushy sideburns. Square faces should avoid squared-off beard styles and boxy outlines. Rectangular faces should prevent excessive length and narrow chin beards. Heart-shaped faces should avoid pointed goatees and heavy chin emphasis.
Why Every Man Needs a Suit (You're Wrong If You Think You Don't)

3 weeks ago | thevou.com | Ru Amiri |Mandy Meyer |Laurenti Arnault

A cornerstone of the male wardrobe for generations, the suit’s relevance is increasingly questioned in an age of streetwear, casual dress codes, and fast-changing fashion trends. Some dismiss the suit as an anachronistic relic of corporate conformity, while others consider it an unnecessary expense. Thus, the suit risks being relegated to the fringes of contemporary menswear.