This is Wales

Visit Wales (Welsh: Croeso Cymru) is the tourism division of the Welsh Government, operating under the Department for Heritage. Its main goal is to promote tourism in Wales and support the industry. This organization has taken on the responsibilities of the previous Wales Tourist Board, which was a publicly funded body. Visit Wales aims to bolster the Welsh tourism sector, enhance the overall tourism experience in the region, and create a strategic plan that allows private businesses to thrive sustainably. Ultimately, the mission of Visit Wales is to "enhance the role of tourism in contributing to Wales' economic, social, and cultural prosperity."