Toy Tips!

Toy Tips® serves as an independent authority on child development. Established in 1991, we offer well-researched insights on toys that foster skills and support a child's growth. Our testing is based on thorough quantitative research that exceeds industry benchmarks, and is conducted impartially by The Toy Research Institute. As an international research organization focused on consumers, we continuously engage in academic studies with children from various age groups and backgrounds throughout the year. Over time, we have expanded our offerings to include Kid Tips® reviews, which cover juvenile products, family videos, software, and various items designed to enhance family life. To uphold our commitment to unbiased reporting, we refuse to accept any payments from manufacturers to be included in our program, and we do not publish or sell awards or stickers for publicity. The findings from our annual studies provide valuable insights for parents, grandparents, educators, caregivers, and consumers. We have distributed 17 million copies of Kid Tips® Magazine for free across more than 5,000 retail locations, daycare centers, and hospitals both in the U.S. and internationally. We appreciate your interest in the growth and development of our children.