Toyology

As the foremost expert on toys in the UK, we provide comprehensive reviews and updates on the newest products available. Our insights are frequently sought after by national media, including newspapers, magazines, radio, and television, where we share our expertise on the toy market. We're also in the process of launching an online TV channel to showcase our work. For more information, visit our website at www.totology.co.uk, where we focus on everything related to children's toys. "Toyology are the Action Men of the batteries not included industry." - Jeff Maysh, Loaded magazine.

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Articles

LEGO launches new line of Super-Busts

2 weeks ago | toyology.co.uk | Peter Jenkinson

News Big enough to have an on-shelf impact these scaled down bust-esque builds celebrating two of the most iconic Marvel creations are arriving soon. Each is 6.5in x 6.5 in with decent enough detail, price wise they’re £54.99 apiece, we’re thinking a tad on the spendy side but, with Kidults firmly in-mind these are more an impulse purchase than something you’d save up for.
Randimals - Get them on your radar

2 weeks ago | toyology.co.uk | Peter Jenkinson

Since we first saw this new range earlier this year we’ve been telling anyone who would listen about how their shelf space is just yelling out for one of their figurines. From small sturdy tough-plastic toys to the same characters in plush that will always lead to an utterance of “Whats that you have there then”?. Conversation starters for Kidults and creative role-playing for children, the Randimals have a wide appeal.
Ready, set, PUZZLE - Ravensburger event hailed a success

2 weeks ago | toyology.co.uk | Peter Jenkinson

The UK Nationals Jigsaw Puzzle Championship took place in Bradford over the weekend hosting over 350 jigsaw puzzlers for this, the inaugural UK Nationals jigsaw puzzle championship. The event comprised two different categories; Solos and Pairs, with puzzlers racing to complete an exclusive Ravensburger 500-piece puzzle in each.
Entries invited for The Outdoor Toy Awards

1 month ago | toyology.co.uk | Peter Jenkinson

News AS THE Sun finally shows us it is searching through the weather wardrobe and making it’s hat selection we’re looking forward to a healthy year for the outdoor toy market. Last year this supercategory managed to climb towards an impressive 20% of overall sales and optimism is rife for another solid year ahead.
The T-Rex skeleton from LEGO is roar-some

1 month ago | toyology.co.uk | Peter Jenkinson

News We apologise for the headline, roar-some has been overused in descriptors of this new three-foot long Jurassic Park T-Rex but it encapsulates our feeling about said 3,145 piece set.
Tom and Jerry - At each other for 85 years

1 month ago | toyology.co.uk | Peter Jenkinson

News Celebrate the 85th anniversary of Tom and Jerry in the only way, from Tom(ish) and Jerry(ish) LEGO Brickheadz or FUNKO Vinyls or a plethora of other items (Little Quacker and Butch are harder to locate) or just binge watch some classic capers HERE from the golden age before they tweaked it too much.
Hornby Hobbies’ Model Shop of the Year 2025 is……..

2 months ago | toyology.co.uk | Peter Jenkinson

There were almost 150 shops nominated and, after a public vote and evaluation by an expert judging panel the title was decided. These awards recognise independent model shops that go above and beyond in supporting their local model communities, highlighting the wellbeing benefits of hobbies, and inspiring the nextgeneration of hobbyists. Salisbury Model Centre, owned by Clive “Oz” Osbaldeston, stood out for its deep community engagement and commitment to making hobbies accessible to all.
Trekkies, brace yourselves, Master Replicas figures on pre-order now

2 months ago | toyology.co.uk | Peter Jenkinson

News Exclusively through MasterReplicas.com. Starting with Spock and Admiral Picard which are available now for pre-order and priced at $25.99 each. There’ll be new figures released every month with the first expected to be delivered in the third quarter of 2025.
Retro-tastic toys - Take a meander down memory lane

2 months ago | toyology.co.uk | Peter Jenkinson

Uncategorized Big business this Kidulting thing going on, the numbers from last year are clear and with declining birth rates and an ageing population grown-ups are set to be the battlefield for these evergreen spenders.
Kicking off Q1 with some top Kidult Kit

2 months ago | toyology.co.uk | Peter Jenkinson

News It’s a bit “broken record” of us to keep harping on about how the Kidult market (which has ben around forever) is now thrust into the limelight, labelled and defined, toy companies and licensors seeing the incredible cash to be had from grown-ups with money that isn’t isolated to be only spent around the festive period and we’re into 2025 with 30% of the toy market now going to these grown-ups (so-called). It is an exciting time to be part of it, traditional toy companies upping their...