Tyre Trade Journal

Our reliable approach offers the entire Irish tyre trade industry and related businesses across all 32 counties a publication that shares valuable news, insights, and opinions relevant to their field. What sets this publication apart is its ability to provide advertisers with a targeted platform to effectively communicate their messages to this particular sector, ensuring that their content is clear and undiluted by unrelated topics.

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Auto Trade EXPO 2026 opens for business next Monday

3 days ago | tyretrade.ie | Padraic Deane

HomeIrish NewsAuto Trade EXPO 2026 opens for business next Monday Stand space for Ireland’s Automotive Aftermarket EXPO 2026 will become available from next Monday, 19th May.
CEAT Winload-AW for high performance

3 days ago | tyretrade.ie | John Loughran

HomeNewsCEAT Winload-AW for high performance Available through Irish distributor Daly Tyres, CEAT’s Winload-AW is a high performance truck tyre high designed for heavy-duty applications.
Study highlights five most delayed areas of car maintenance by customers

1 week ago | tyretrade.ie | James Dixon

A survey of independent garages and franchise dealer workshops across the UK by The Motor Ombudsman, has revealed the five most deferred aspects of vehicle maintenance by car owners, and where potentially expensive bills can be avoided. Over half of the vehicle repairers (56 per cent) polled stated that they had seen consumers readily putting off essential repairs in the past year.
Double appointment at Prometeon

1 week ago | tyretrade.ie | Eoin Cuttle

Prometeon Tyre Group has announced two key appointments to strengthen its support for customers across the UK and Ireland. Emma Hawley has been appointed chief financial officer, UK and Ireland, while Darren Heywood assumes the role of national account manager after eight years as a regional business development manager. With these appointments, Prometeon says it further bolsters its leadership and sales teams, bringing extensive industry experience and deep knowledge of the tyre market.
Triangle Tyre heading to Autopromotec 2025

1 week ago | tyretrade.ie | Eoin Cuttle

Triangle Tyre is set to make a return to Bologna for the 30th edition of the biennial Autopromotec exhibition, taking place from 21st-24th May. At its booth C48 in pavilion 20, Triangle Tyre will be joined by its Italian partner Sunebo, where they will showcase the manufacturer’s latest TBR and OTR products. Represented in Ireland by Euro Tyre Sales, Triangle offers a wide range of TBR products covering long distance, regional, off-road, urban, and winter tyre applications.
Apaseal takes new Mercedes-Benz Sprinter

1 week ago | tyretrade.ie | James Dixon

Apaseal, a leading supplier of tyre equipment and accessories since 1972, has taken delivery of a new Mercedes-Benz Sprinter from MUTEC Truck & Van Centre in Dublin. The company’s new Sprinter is a 315/36 Select model finished in Jupiter Red and is fully kitted out with bespoke storage solutions. Apaseal has equipped the tyre and motor trade for success since 1972, and provides the highest quality equipment and consumables, backed by decades of expertise and nationwide support.
Nexen Tire enters long-term supply agreement for rCB

1 week ago | tyretrade.ie | Eoin Cuttle

Nexen Tire has signed a long-term supply agreement with LD Carbon Co., Ltd., a resource circulation and material recycling firm, for recovered carbon black (rCB). Through this partnership, Nexen Tire says it will use this collaboration to boost the adoption of sustainable materials. LD Carbon’s recovered carbon black is generated by pyrolyzing end-of-life tyres in an oxygen-free environment, greatly lowering carbon emissions and promoting resource cycling.
Avon Tyres launches new brand identity

1 week ago | tyretrade.ie | Eoin Cuttle

Avon Tyres has launched a new brand identity in an effort to make its motorcycle tyres offering stand out amongst the Goodyear family of brands, which includes Dunlop Motorcycle Tyres. According to Avon Tyres, the new brand identity draws on the brand’s heritage that goes back to 1904, staying true to the company’s “independent spirit”. Avon Tyres has been at the centre of a major industrial upgrade with the company’s European manufacturing centre benefiting from a significant recent investment.
Pirelli equips new Porsche 911 GTS

1 week ago | tyretrade.ie | Eoin Cuttle

Already a feature of the entire Porsche 911 range, Pirelli P Zero tyres now equip the very first hybrid-powered variant: the new Porsche 911 GTS. Pirelli has developed a bespoke version of the P Zero R for the latest Porsche. On top of that, to ensure grip on winter road surfaces, a dedicated P Zero Winter 2 has also been created.
Ascenso Tyres expands innovative VF tyre range

1 week ago | tyretrade.ie | James Dixon

Building on its reputation as a challenger brand in the off- highway tyre market, Ascenso Tyres continues to exceed farmer expectations with its recently launched VHR 3000, the latest addition to its Very High Flexion (VF) product line. VHR 3000Ascenso’s latest, state-of-the-art VF tyre VHR 3000 is now available to farmers worldwide.