ViVi Magazine

ViVi Magazine is a well-known Japanese publication aimed at young women in their teens and twenties. Published by Kodansha, it highlights popular trends that resonate with this age group. With a circulation exceeding 450,000, ViVi ranks among Kodansha's leading fashion magazines, alongside titles like FRaU, GLAMOROUS, VoCE, KING, and FRIDAY. The magazine's circulation has been consistently growing as it expands its content, adding more pages and appealing to a broader range of styles for an older audience.