What to Expect

What to Expect is a leading brand recognized globally for its reliability in pregnancy and parenting guidance. It supports parents by providing valuable information during every stage of their journey. Originating from the bestselling book series by Heidi Murkoff, What to Expect Digital connects with over 15 million parents and expectant parents each month through its well-loved website and highly-rated apps available for Android, iOS, and Amazon Echo.

National, Consumer

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#10093

United States

#2800

Health/Health

#61

Traffic sources

Monthly visitors

Articles

Is That a Real Contraction … or Just a ‘Practice’ One?

2 weeks ago | whattoexpect.com | Blake Bakkila |Caroline Picard

Pregnancy opens a whole new slew of questions about what's "normal." For many moms, one common query is, what do Braxton-Hicks feel like? Also known as practice contractions, it's easy to confuse Braxton-Hicks and the onset of true labor. Each mom's experience can feel so different, even for those comparing their first pregnancy to a second pregnancy or third. If Braxton-Hicks are your dress rehearsal, then knowing how to spot them can better prepare you for the main event.
The Gift of Education: Why Parents Should Consider Opening a 529 Account Now

3 weeks ago | whattoexpect.com | Rachel Morgan Cautero

One of the first things my husband and I did when we found out we were expecting our first baby was to open a 529 college savings account for our impending bundle of joy. We knew that the earlier we started saving, the better. We did the same when our second son came onto the scene two years later.
Newborn to College: How to Plan for Your Baby’s Future Today

3 weeks ago | whattoexpect.com | Rachel Morgan Cautero

Welcoming a new baby is about more than folding tiny onesies, building a crib and mastering that tricky car seat installation . It’s also about getting your finances in order — new parents have quite a few to-dos to cross off their list. Sure, creating a budget for the first year of your baby’s life is a good place to start, but why stop there? There are plenty of simple ways to set up your little one for a strong financial future — and it all can start today. Ready?
Confession: I Tasted My Breast Milk - And Guess What? Nearly 2 in 5 Moms Do, Too

3 weeks ago | whattoexpect.com | Kaitlin Ahern |Lauren LaCross

Admit it: If you've ever lactated, you're at least a little bit curious what your breast milk tastes like. It's kind of like when you cook a meal for someone else, and you just want a little bite to make sure it came out well before you serve it. I'm a lifelong taste-the-batter kind of gal, so it's really no surprise I sampled my own milk when I was breastfeeding.
New Car Seat Safety Regulations Are Coming — Here's What to Know Before You Buy

4 weeks ago | whattoexpect.com | Caroline Picard |Melissa Bykofsky

Changes are coming to your child's car seat: All new seats will have to meet updated federal safety standards as of June 30, 2025. The National Highway Traffic Safety Administration (NHTSA) changed the regulations to help make car seats even safer during side-impact crashes. "This new standard will reduce the number of children killed or injured in side crashes," NHTSA tells What to Expect. If you already own a car seat and it doesn't meet the latest standards, that's okay.
I Panicked After Getting My Glucose Test Results - Here's What I Wish I'd Known

1 month ago | whattoexpect.com | Jennifer Wu

For What to Expect’s "What I Wish I'd Known" series, moms and dads share the wisdom they've gained since first becoming parents. One morning when I was 27 weeks pregnant, I woke up to a MyChart notification: My glucose screening results were finally in. Bleary-eyed, I clicked into the portal expecting some good news; I'd been eating fairly well and exercising regularly, and my pregnancy had no complications so far. But instead of seeing a green checkmark, I was greeted with a bright red result.
Simplify Working-Mom Life: Smart Tech for Easier Days

1 month ago | whattoexpect.com | Lashieka Hunter

Working moms, we get it. Juggling a job and motherhood is no easy feat, but we recognize your incredible ability to keep everything running smoothly. As a working parent, sometimes you need more than support from family and friends to make life easier — and that’s completely OK! Yes, you may try to be Superwoman, but sometimes the right tools and technology can help things flow a little smoother. That’s why we’re excited by what eufy has created.
Momcozy’s New Nursing Pillow Is About to Be a Favorite for Moms and Babies

1 month ago | whattoexpect.com | Leah Rocketto

Just so you know, What to Expect may earn commissions from the shopping links included on this page. All sales and prices are accurate at the time of publishing. Take it from someone who's been there, done that — and is about to do it all over again: a good nursing pillow seriously changes the game when it comes to breastfeeding comfort. I made the mistake of leaving mine behind on a trip to my mom’s once… let’s just say I never did that again.
Many Moms Don't Know These 3 Important Safe Sleep Practices - Especially Younger Ones

1 month ago | whattoexpect.com | Caroline Picard |Lauren LaCross

This week, news broke that the federal government ended its Safe to Sleep public health campaign. Trusted SourceStat NewsNIH Cancels Participation in Safe to Sleep Campaign That Decreased Infant DeathsSee All Sources [1] The Safe to Sleep program helped raise awareness on how to prevent sleep-related infant deaths, the leading cause of death for babies in the U.S. While a big decrease in infant deaths followed the campaign's 1994 launch, that number has sadly gone up in recent years.
Momcozy’s New Belly Band Provides Discreet Postpartum Support

1 month ago | whattoexpect.com | Leah Rocketto

Just so you know, What to Expect may earn commissions from the shopping links included on this page. All sales and prices are accurate at the time of publishing. I’m in the thick of prepping for Baby #2’s arrival, which means stocking up on all the newborn essentials and grabbing some postpartum recovery gear I may have overlooked the first time around. At the top of my list? A postpartum belly wrap — specifically one that’s super supportive without being bulky or obvious.