What to Expect

What to Expect

What to Expect is a leading brand recognized globally for its reliability in pregnancy and parenting guidance. It supports parents by providing valuable information during every stage of their journey. Originating from the bestselling book series by Heidi Murkoff, What to Expect Digital connects with over 15 million parents and expectant parents each month through its well-loved website and highly-rated apps available for Android, iOS, and Amazon Echo.

National, Consumer
English
Online/Digital

Outlet metrics

Domain Authority
76
Ranking

Global

#10093

United States

#2800

Health/Health

#61

Traffic sources
Monthly visitors

Articles

  • 5 days ago | whattoexpect.com | Caroline Picard |Melissa Bykofsky

    Changes are coming to your child's car seat: All new seats will have to meet updated federal safety standards as of June 30, 2025. The National Highway Traffic Safety Administration (NHTSA) changed the regulations to help make car seats even safer during side-impact crashes. "This new standard will reduce the number of children killed or injured in side crashes," NHTSA tells What to Expect. If you already own a car seat and it doesn't meet the latest standards, that's okay.

  • 1 week ago | whattoexpect.com | Leah Rocketto

    Just so you know, What to Expect may earn commissions from the shopping links included on this page. All sales and prices are accurate at the time of publishing. Take it from someone who's been there, done that — and is about to do it all over again: a good nursing pillow seriously changes the game when it comes to breastfeeding comfort. I made the mistake of leaving mine behind on a trip to my mom’s once… let’s just say I never did that again.

  • 1 week ago | whattoexpect.com | Caroline Picard |Lauren LaCross

    This week, news broke that the federal government ended its Safe to Sleep public health campaign. Trusted SourceStat NewsNIH Cancels Participation in Safe to Sleep Campaign That Decreased Infant DeathsSee All Sources [1] The Safe to Sleep program helped raise awareness on how to prevent sleep-related infant deaths, the leading cause of death for babies in the U.S. While a big decrease in infant deaths followed the campaign's 1994 launch, that number has sadly gone up in recent years.

  • 1 week ago | whattoexpect.com | Leah Rocketto

    Just so you know, What to Expect may earn commissions from the shopping links included on this page. All sales and prices are accurate at the time of publishing. I’m in the thick of prepping for Baby #2’s arrival, which means stocking up on all the newborn essentials and grabbing some postpartum recovery gear I may have overlooked the first time around. At the top of my list? A postpartum belly wrap — specifically one that’s super supportive without being bulky or obvious.

  • 2 weeks ago | whattoexpect.com | Mona Amin |Olivia DeLong

    I’m a pediatrician who’s counseled hundreds of families through vaccine decisions since I became a pediatrician 10 years ago. I trust vaccines because the benefits generally far outweigh the rare side effects. But when it was my 2-month-old son in front of me? I hesitated. This wasn’t just a medical decision — this was my baby. My son's seizure condition caused me to worry about how he would react to his vaccinesMy first baby, Ryaan, had a very traumatic entrance into the world.