What to Expect

What to Expect is a leading brand recognized globally for its reliability in pregnancy and parenting guidance. It supports parents by providing valuable information during every stage of their journey. Originating from the bestselling book series by Heidi Murkoff, What to Expect Digital connects with over 15 million parents and expectant parents each month through its well-loved website and highly-rated apps available for Android, iOS, and Amazon Echo.

National, Consumer

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#11715

United States

#3493

Health/Health

#74

Traffic sources

Monthly visitors

Articles

Explaining a New Baby to a Toddler Is Hard - These TV Episodes Make It Much Easier

1 week ago | whattoexpect.com | Blake Bakkila |Olivia DeLong

When Melissa R. was just about 20 weeks pregnant, she sat her 3-year-old son on the couch to watch Daniel Tiger’s Neighborhood. In the episode, Daniel’s mom and dad tell him that he is going to become a big brother. “I paused the show and told my son that he was also going to be a big brother soon,” Melissa says.
Midwives Deem Momcozy’s New Pregnancy Pillow a Must-Have

2 weeks ago | whattoexpect.com | Leah Rocketto

Just so you know, What to Expect may earn commissions from the shopping links included on this page. All sales and prices are accurate at the time of publishing. Baby #2 isn’t arriving until August, but she’s already keeping me up at night. If it’s not her 2 a.m. dance parties waking me up, it’s the sudden, sharp hip pain.
Momcozy’s New Bra Collection Should Be Your Summer Nursing Sidekick

2 weeks ago | whattoexpect.com | Morgan Bulman

Let’s be honest, most bras aren’t exactly comfortable… especially if you’re a new mom navigating the leaky letdowns of breastfeeding for the first time. Between tight straps, irritating closures and a whole lot of boob sweat, squeezing into a bra can feel like the very last thing your sensitive postpartum body needs. Luckily, Momcozy’s designs are different.
The Person Who Invented Father's Day Is Actually a Mom

2 weeks ago | whattoexpect.com | Blake Bakkila |Olivia DeLong |Tika Fender

For What to Expect’s "Mom Heroes" series, parents who have gone to great lengths to help others share their inspirational stories.
You May Want to Pack a Nerf Gun in Your Hospital Bag

3 weeks ago | whattoexpect.com | Blake Bakkila |Olivia DeLong

Just so you know, What to Expect may earn commissions from the links included on this page. All sales and prices are accurate at the time of publishing. When my water broke and I was quickly gathering the last few items for my hospital bag, I threw in my Dyson Airwrap on a whim. Call it a bit extra, but giving myself a quick blowout postpartum provided a few precious moments to feel more like myself after the most life-changing event.
I Chose the Nuna Travel System Over the Doona - Here’s Why I’d Do It Again

3 weeks ago | whattoexpect.com | Elizabeth Buxton

Just so you know, What to Expect may earn commissions from the shopping links included on this page. All sales and prices are accurate at the time of publishing. What Is It: Nuna TRVL lx + PIPA urbn Travel SystemWhy I Love It: This sleek, compact system folds with one hand, installs without a base, reclines fully for naps and makes travel with a baby feel effortless.
I Wish I Never Told Anyone My Due Date - Here’s Why

3 weeks ago | whattoexpect.com | Melissa Bykofsky |Caroline Picard |Brittany Fung

For What to Expect’s "What I Wish I’d Known" series, moms and dads share the wisdom they’ve gained since first becoming parents. About nine months ago, I found out I was pregnant with my first baby — and I couldn't wait to share the news. Recent parents gave me lots of great advice — like to get on day care waiting lists right away and score all of the free registry gifts you can, tips I gladly took. One word of wisdom I ignored? Don't tell everyone your actual due date.
After Spending $82K on IVF, I Turned to Adoption - and Found My Purpose

4 weeks ago | whattoexpect.com | Amelia Edelman |Olivia DeLong |Brittany Fung |Becky Fawcett

For What to Expect's "Mom Heroes" series, parents who have gone to great lengths to help others share their inspirational stories. By Becky Fawcett, as told to Amelia EdelmanAfter three years of trying to conceive, five rounds of IVF and three heartbreaking miscarriages, I finally said the word “adoption” out loud.
10+ Memorial Day Baby Deals You Won't Wanna Skip This Weekend

1 month ago | whattoexpect.com | Morgan Bulman

The holiday weekend is one of the best times to save big on baby gear, maternity must-haves and more! Shop my favorite early Memorial Day weekend baby sales.
Is That a Real Contraction … or Just a ‘Practice’ One?

1 month ago | whattoexpect.com | Blake Bakkila |Caroline Picard

Pregnancy opens a whole new slew of questions about what's "normal." For many moms, one common query is, what do Braxton-Hicks feel like? Also known as practice contractions, it's easy to confuse Braxton-Hicks and the onset of true labor. Each mom's experience can feel so different, even for those comparing their first pregnancy to a second pregnancy or third. If Braxton-Hicks are your dress rehearsal, then knowing how to spot them can better prepare you for the main event.