Winter Insight

5 days ago | winterinsight.com | Mark Hayhurst

Grey London has announced the launch of anew brand film for ski, sail and outdoor brand Helly Hansen. The film aims to drive brand perception for Helly Hansen through an inspirational creative brand narrative showcasing the brand’s mission statement: ‘We make professional grade gear to help people stay and feel alive’. The new work, represents a holistic brand expression and complements the seasonal campaigns.

6 days ago | winterinsight.com | Mark Hayhurst

With the planning approval from the Federal Office of Transport (BAV) on March 28, 2025, the path is clear for the renewal of the Val Val – Cuolm Val and Val Val – Calmut chairlifts The new facilities not only double the transport capacity but are also a key element for the ski area connection between Oberalppass and Milez/Cuolm Val. Construction will begin immediately after the 2024/25 winter season.

6 days ago | winterinsight.com | Mark Hayhurst

Thanks to its new cable-car, the Jandri, Les 2 Alpes offers access to the high-altitude summits across all seasons. The Jandri, which is the biggest new development in Les 2 Alpes and the most significant project in the French Alps in the last 10 years, allows the resort to adapt to the changing conditions and stay open most of the year. In less than 20 minutes, skiers, pedestrians and mountain bikers can travel from the resort at 1,650 metres to the top of the mountains at 3,200 metres.

6 days ago | winterinsight.com | Mark Hayhurst

Snowsport England has announced a landmark strategic partnership with Snowcentres Limited, marking a major step forward in the growth and development of snowsports across the UK. This collaboration brings together the national governing body for snowsport and the operators of the UK’s leading indoor real snow slopes—The Snow Centre in Hemel Hempstead and Chill Factore in Manchester.

6 days ago | winterinsight.com | Mark Hayhurst

The Natural Selection Tour opened a new chapter in freeride competition this week with the debut of its first-ever ski event. Held on Priority 1 – a steep, technical face deep in Alaska’s remote backcountry – the YETI Natural Selection Ski brought together 12 elite skiers from across disciplines to tackle the mountain in a one-run, film-style format. After a week of storm delays and backcountry preparation, the weather cleared, and the competition proceeded in a single day of high-stakes skiing.