WLLD-FM (St. Petersburg, FL)

WLLD, also known as WiLD 94.1, is a radio station that broadcasts Rhythmic Contemporary Hits and is based in Lakeland, Florida. It caters to the Tampa Bay area and is part of the Beasley Broadcast Group. The station primarily targets listeners aged 18 to 49. Its main competitors include iHeartMedia's Top 40 station WFLZ ("93-3 FLZ") and Urban Contemporary station WBTP ("95.7 The Beat"). WLLD's transmission facilities are located in southeastern Hillsborough County, close to the "Four Corners" area, while its studios are situated in St. Petersburg. The station can be received in locations such as Cape Coral, Leesburg, Orlando, and Okeechobee. Unlike many rhythmic contemporary stations in the U.S. that often focus on dance and pop music, WLLD places a strong emphasis on hip-hop, rap, and R&B tracks, continuing the musical style that defined its format in the 1990s.

Local

English

Radio

Outlet metrics

Domain Authority

Ranking

Global

#314381

United States

#69712

Arts and Entertainment/Arts and Entertainment

#534

Traffic sources

Monthly visitors

Articles

Rap Is Poetry: The Rhyme and Reason Behind the Bars

1 week ago | wild941.com | Kayla Morgan

Rap isn’t just about beats, chains, or catchy hooks. At its core, it’s poetry—fast-paced, clever, and emotional poetry that just happens to be backed by music. From old-school legends to today’s chart-toppers, rappers use rhyme schemes, double meanings, and brain-bending wordplay to tell stories, show off, or even make you laugh. Let’s break down how they do it—and why it’s a lot smarter than it may look. A rhyme scheme is the pattern of rhymes at the end of each line in a verse.
This Day in Hip Hop & R&B History: June 19

1 week ago | wild941.com | Bianca Barratt

June 19 has witnessed numerous pivotal moments throughout the years that have had massive ramifications on hip-hop and R&B music. One remarkable industry figure whose birthday lands on this date is the American rapper Macklemore, who was born in 1983. He shot to prominence with the 2012 hit single "Thrift Shop," with producer Ryan Lewis, which reached No. 1 on the Billboard Hot 100.
Drake’s Musical Glow-Up: From ‘Thank Me Later’ to ‘For All The Dogs’

1 week ago | wild941.com | Kayla Morgan

When Drake dropped Thank Me Later in 2010, he was a rising star still finding his voice. By 2023’s For All The Dogs, he had become one of music’s most recognizable names, experimenting with style while staying true to his emotional core. Drake’s musical evolution over the last decade shows how he’s pushed boundaries, blended genres, and redefined what rap can sound like.
This Day in Hip Hop & R&B History: June 18

1 week ago | wild941.com | Bianca Barratt

INDIO, CA – APRIL 15: Rapper Takeoff of Migos performs on the Coachella Stage during day 2 of the Coachella Valley Music And Arts Festival (Weekend 1) at the Empire Polo Club on April 15, 2017 in Indio, California. (Photo by Kevin Winter/Getty Images for Coachella)June 18 stands out in hip-hop and R&B for various reasons. This day has seen many remarkable moments that shaped and continue to influence the trajectory of these genres.
This Day in Hip Hop & R&B History: June 17

1 week ago | wild941.com | Bianca Barratt

June 17 is an extraordinary date in hip-hop and R&B for many reasons. This day has seen iconic moments that continue to influence the music world. One artist commemorating their birthday on this date is the American rapper Kendrick Lamar, who was born in 1987. He is widely regarded as one of the greatest rappers of all time and was the first hip-hop artist to win a Pulitzer Prize in Music, an honor he received in 2018.
This Day in Hip Hop & R&B History: June 16

1 week ago | wild941.com | Bianca Barratt

INDIO, CA – APRIL 15: A hologram of deceased rapper Tupac Shakur performs onstage during day 3 of the 2012 Coachella Valley Music & Arts Festival at the Empire Polo Field on April 15, 2012 in Indio, California. (Photo by Christopher Polk/Getty Images for Coachella)June 16 is a historic day in hip-hop and R&B. It's associated with several notable events that continue to echo in the music world. On this day in 1971, one of the greatest and most influential rappers of all time, Tupac Shakur was born.
This Day in Hip Hop & R&B History: June 15

1 week ago | wild941.com | Bianca Barratt

Many groundbreaking moments in hip-hop and R&B that continue reverberating throughout the music industry occurred on June 15. American rapper Ice Cube, born in 1969, commemorates his birthday on this day. A former member of the legendary gangsta rap group N.W.A., he has released several commercially successful albums. His third album, The Predator, launched in 1992, topped the Billboard Hot 100 and the Top R&B/Hip-Hop Albums chart.
This Day in Hip Hop & R&B History: June 14

2 weeks ago | wild941.com | Bianca Barratt

ATLANTA, GEORGIA – DECEMBER 19: Gunna performs during iHeartRadio 96.1 The Beat’s Jingle Ball 2024 Presented By Capital One at State Farm Arena on December 19, 2024 in Atlanta, Georgia. (Photo by Derek White/Getty Images for iHeartRadio)June 14 has witnessed many culture-defining moments in hip-hop and R&B, with significant ramifications for these genres and popular music. One notable industry figure, American rapper Gunna, born in 1993, commemorates his birthday on this day.
This Day in Hip Hop & R&B History: June 13

2 weeks ago | wild941.com | Bianca Barratt

June 13 is a monumental date in hip-hop and R&B for many reasons. This day has hosted numerous culture-shaping moments that left a lasting impact on the music industry. One celebrated artist whose birthday lands on this date is the rapper Lil Snupe, who was born in 1995. The Louisiana-born rapper signed to Meek Mill's Dream Chasers Records label in 2012.
This Day in Hip Hop & R&B History: June 11

2 weeks ago | wild941.com | Bianca Barratt

June 11 has hosted many culture-defining moments and album releases that have shaped hip-hop and R&B music. On this date, Kodak Black was born in 1997. His sophomore album, Dying to Live, was released in 2018. It debuted atop the Billboard 200 and achieved No. 1 on the Top R&B/Hip-Hop Albums chart. It spawned the smash hit “ZEZE,” which featured Offset and Travis Scott and peaked at No. 2 on the Billboard Hot 100.