Aaron Baar

2 days ago | brand-innovators.com | Aaron Baar

Bubly is giving moms a chance to give themselves a gift, creating an online shop where moms can select from a variety of gifts that might make up for anything that might have fallen short of expectations on the actual Mother’s Day. The shop, “Bubly Gift Glow Up Shop” will launch on Monday, May 12 (the day after Mother’s Day), and be open every day to the first 100 moms who visit its site beginning at 1 p.m. ET through Friday, May 16.

6 days ago | marketingdive.com | Aaron Baar

Snap announced new tools for advertisers, including updates to its Sponsored Snaps product and a suite of artificial intelligence-powered solutions, during its presentation at the Interactive Advertising Bureau’s NewFronts on Wednesday. New Sponsored Snaps features include First Snap, a single-day takeover offering that delivers a Snap to consumers’ Chat feeds that can then open to a full-screen video and be followed by a call to action.

1 week ago | brand-innovators.com | Aaron Baar

Mountain Dew is going both retro and modern by updating its brand logo for the modern age and reviving its classic “Gimme a Dew” jingle. The updates will be showcased in a new TV commercial featuring the brand’s spokescharacter, “The Mountain Dude,” and through other activations, including a robust out-of-home program. The brand is also offering loyal fans who have permanently tattooed the old logo on their bodies the opportunity to get a free update via a sweepstakes.

1 week ago | brand-innovators.com | Aaron Baar

Consumers will spend more than $34 billion on Mother’s Day this year, according to the National Retail Federation. That’s more than the $33.5 billion spent last year, but less than the record $35.7 billion spent in 2023. Regardless, it’s still a lot of money, and it will be celebrated by 84% of U.S. adults, according to the NRF. Most of the spending will be on flowers, greeting cards and brunch, but there will be other gifts as well, which is where we come in.

1 week ago | marketingdive.com | Aaron Baar

Only 13% of brand marketers and creatives view their companies as “risk-friendly” when it comes to creativity, while 29% are highly risk averse, according to the 2025 State of Creativity report from Lions, which produces the annual Cannes Lions creativity festival. The report, now in its fifth year, surveys more than 1,000 marketers and creatives around the world and includes qualitative information from one-on-one industry leaders.