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6 days ago | 
brand-innovators.com | Aaron Baar
Will Ferrell is back crooning on behalf of PayPal in a new campaign timed to launch during the NBA Playoffs this weekend and show off the different ways consumers can pay using the financial service.
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6 days ago | 
brand-innovators.com | Aaron Baar
BODYARMOR sports drink is heading into spring with a new look and a new campaign that highlights the brand’s DNA as being bold, authentic and unapologetically real. The campaign, using the tagline “Choose Better,” features athletes Connor McDavid, Sabrina Ionescu, Joe Burrow and CeeDee Lamb, and highlights their drive to challenge the status quo to become better every day.
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1 week ago | 
marketingdive.com | Aaron Baar
Lyft Media and advertising platform StackAdapt have teamed to launch programmatic, in-app advertising within the Lyft app, according to a press release. The offering will allow StackAdapt clients access to Lyft’s U.S. in-app ad inventory, enabling brands, merchants and agencies to target millions of Lyft riders through hyper-localized ads. The move also includes a partnership with Kevel, a provider of API-based media ad serving technology, to enhance StackAdapt’s programmatic capabilities.
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1 week ago | 
harro.com | Aaron Baar
The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.
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1 week ago | 
brand-innovators.com | Aaron Baar
Reese’s is continuing with its product extensions with a new offering, Reese’s Filled Pretzels, which combines salty and sweet ingredients into one package. The new snack features Reese’s signature peanut butter inside a crunchy pretzel shell and will be sold in three sizes: 5-ounce bags, 9-ounce pouches and 18-ounce jars. The product intro follows Reese’s recent introduction of a new peanut-butter-and-jelly version of its signature chocolate candy cup.
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1 week ago | 
grocerydive.com | Aaron Baar
This audio is auto-generated. Please let us know if you have feedback. Uber will integrate Instacart’s Carrot Ads platform into its own advertising system in the U.S. in a bid to provide a range of capabilities across its Uber Eats offering for CPG advertisers of all sizes, per a company announcement. CPG advertisers will be able to create sponsored product campaigns across the Uber Eats grocery and retail marketplace through Instacart Ads Manager access.
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1 week ago | 
marketingdive.com | Aaron Baar
Uber will integrate Instacart’s Carrot Ads platform into its own advertising system in the U.S. in a bid to provide a range of capabilities across its Uber Eats offering for CPG advertisers of all sizes, per a company announcement. CPG advertisers will be able to create sponsored product campaigns across the Uber Eats grocery and retail marketplace through Instacart Ads Manager access.
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1 week ago | 
harro.com | Aaron Baar
The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.
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2 weeks ago | 
marketingdive.com | Aaron Baar
Heineken continues its battle against digital overload with its latest innovation, The Flipper, an AI-powered phone-case prototype that automatically flips a user’s phone face down when the word “cheers” is uttered, per information shared with Marketing Dive. The device is intended to keep people from being distracted by alerts on their phone while they are socializing. It’s demonstrated in a new 30-second video on YouTube and the conversation is extended online via the hashtag #SocialOffSocials.
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2 weeks ago | 
brand-innovators.com | Aaron Baar
Just in time for the spring cleaning season, Scotch-Brite is launching a new campaign, “The Brite Side of Clean,” that features Outkast’s early 2000s hit, “So Fresh, So Clean.”The campaign is anchored by a :30 spot that depicts a man feeling the vibe of the song as he cleans his kitchen. As he glides through the room, wiping counters and pans, his spouse and dog look on incredulously before joining in.
