Aaron Baar, Freelance Journalist Profile

Articles

Uber Advertising brings Ride Offers to international markets

1 week ago | marketingdive.com | Aaron Baar

Uber Advertising is expanding its Ride Offers program, an ad product that is part of its Journey Ads solution, to international markets, per details shared with Marketing Dive. The news was revealed by Uber at the Cannes Lions International Festival of Creativity. Ride Offers allow brands to reward Uber passengers with offers on their next eligible ride. The product is now available for advertisers in the U.S., U.K., Canada, Brazil, Mexico, Australia and New Zealand.
Uber Advertising brings Ride Offers to international markets

1 week ago | harro.com | Aaron Baar

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.
Cannes Lions Winners 2025

1 week ago | brand-innovators.com | Aaron Baar

AUDIO AND RADIO Use of Radio as a Medium Silver Name This Oreo Oreo VMN, New York Voice Activation Gold Name This Oreo Oreo VMN, New York Branded Content/Podcasts Silver Fishermen Storytellers Corona Africa Creative DDB, Sao Paolo Bronze The Future Fan Stage Way Out West Nord DDB, Stockholm Audio-Led Creativity Gold One Second Ads Budweiser Africa Creative DDB, Sao Paolo Bronze Roobadge Volkswagen DDB Sydney Bronze The Sound of Divorce Calm Ogilvy Argentina Use of Music Grand Prix One Second...
Amazon delivers reporting for live shoppable streaming video

1 week ago | marketingdive.com | Aaron Baar

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with Marketing Dive. The new product complements the Amazon Live shopping channel launched last year that combines content, creator-led demonstrations, shopping and promotional assets in a streaming environment. Previously, brands had to rely on high-level aggregated reports that were 30 days old.
Amex Global Business Travel touts the benefits of in-person meetings

2 weeks ago | brand-innovators.com | Aaron Baar

American Express Global Business Travel is launching its first-ever brand campaign, tagged “Great Ideas Travel,” to reinforce the notion that the best business ideas are the result of in-person meetings. Amex GBT is a software and services company providing assistance with travel, expenses and meetings and events, largely for businesses. The company serves 20,000 customers across 180 countries.
The Cointreau makes the margarita says Aubrey Plaza

2 weeks ago | brand-innovators.com | Aaron Baar

Aubrey Plaza brings her irreverent persona back to the Cointreau brand to suggest that the key ingredient in a margarita isn’t the tequila, it’s the Cointreau.
Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

2 weeks ago | marketingdive.com | Aaron Baar

Jack in the Box has teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Amazon-owned livestreaming platform Twitch, per details shared with Marketing Dive. A custom “Jack Zone Wars” Fortnite map shrinks players as they battle under the gaze of a giant T-Pain and Jack Box, the chain’s mascot. Consumers can join a June 26 Twitch livestream to follow T-Pain and his team — Team Pain — as they battle.
Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

2 weeks ago | harro.com | Aaron Baar

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.
MassMutual understands how financial uncertainty feels

2 weeks ago | brand-innovators.com | Aaron Baar

MassMutual demonstrates the sense of peace and reassurance that having a financial professional can bring during times of uncertainty in its latest marketing campaign, tagged “The Feeling is Mass Mutual.”The campaign is aimed at both consumers and financial advisors, with the dual purpose of highlighting awareness for the company’s wealth management offerings and its dedicated financial professionals.
HBO, Grubhub bring Hot Fellas to three cities

2 weeks ago | brand-innovators.com | Aaron Baar

MassMutual demonstrates the sense of peace and reassurance that having a financial professional can bring during times of uncertainty in its latest marketing campaign, tagged “The Feeling is Mass Mutual.”The campaign is aimed at both consumers and financial advisors, with the dual purpose of highlighting awareness for the company’s wealth management offerings and its dedicated financial professionals.