Articles

  • 1 week ago | craftbeer.com | Aaron Goldfarb

    The days of beer geeks lining up outside for hours in the hopes of securing a case of canned “freshies” is all but over thanks to consumer changes partly brought on by the pandemic. In fact, some experts have argued we’re entering a new era for craft beer. In 2024, 399 breweries closed. Overall production was down 2%. Gen Z is drinking non-alcoholic THC RTDs (or something like that). What’s a longtime craft brewery to do? The answer, perhaps: make whiskey.

  • 1 week ago | vinepair.com | Aaron Goldfarb

    Like many things in the booze industry, it started with a press release. Arriving in my inbox in late March, it described a “technically complex” yet “fun” cocktail consisting of olive oil-washed Grey Goose, Lustau Blanco vermouth, and G.E. Massenez Garden Party Dried Tomato Liqueur, garnished with goat-cheese-stuffed charred olives. This was the Pizza Martini from The Flatiron’s Room.

  • 3 weeks ago | vinepair.com | Aaron Goldfarb

    It was a chilly Tuesday lunchtime when I sauntered into Wild Turkey Distillery’s tasting room in the Jimmy Russell Visitor’s Center. Expecting to grab a neat pour of the latest Russell’s Reserve Single Rickhouse, a distillery-exclusive single barrel pick, or maybe even the new Wild Turkey 101 8-year-old, I instead noticed most visitors were drinking an Ectocooler-green cocktail. Curious, I saw the small bar had a cocktail menu — and a pretty ambitious one at that.

  • 1 month ago | vinepair.com | Aaron Goldfarb

    He kept popping up on my FYP page on TikTok and my “suggested for you” on Instagram. A thin, middle-aged man with rectangular glasses, often wearing a Penn State hat over his shaggy hair. In a warm but excited voice, he would introduce every one of his reels the same way: “I’m Alan and I’ve had over 2,900 different beers.”As craft beer began to boom in the aughts and 2010s, so emerged the ticker.

  • 1 month ago | vinepair.com | Aaron Goldfarb

    As people partied like it was 1999, they were almost certainly drinking vodka, which at the time accounted for about a quarter of the spirits market. Craft beer was just on the precipice of booming. The cocktail renaissance was on the horizon, too. The rise of bourbon would be meteoric and significant. But it was tequila that I think, ultimately, would define drinking in the first quarter of the 21st century.

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Aaron Goldfarb
Aaron Goldfarb @aarongoldfarb
21 Aug 24

RT @MensJournal: A California whiskey collector found a potential score across the country. All he had to do was win an auction, call in so…

Aaron Goldfarb
Aaron Goldfarb @aarongoldfarb
26 Jun 24

RT @WSJ: Collectors known as "dusty hunters" pay thousands of dollars for a rare bottle of vintage spirits, writes Aaron Goldfarb https://t…

Aaron Goldfarb
Aaron Goldfarb @aarongoldfarb
16 May 24

RT @VinePair: Over the last month, the "Gonster" — a combination of Guinness and Monster — has gone viral. But what is it, and where did it…