Abbas Haleem

1 week ago | digitalcommerce360.com | Abbas Haleem

Import cargo levels in the U.S. are about to drop as fluctuating tariffs leave businesses uncertain of how to proceed with their operations, according to data from the National Retail Federation and Hackett Associates’ Global Port Tracker. Retailers and B2B companies alike have been sharing their approaches in responding to tariffs during earnings calls for more than a month. However, the U.S.’ tariffs policy continues to shift.

1 week ago | digitalcommerce360.com | Abbas Haleem

After spending more than a year working through the logistics of starting an ecommerce retail business, including deciding on which platform its website would run on, Traum Fragrances launched in November 2024. Karol Sierra-Yanez and Daniel Schafer, the married couple behind Traum Fragrances, knew they were going to use the highest-quality ingredients and craftsmanship they could, and they wanted to position their candle company as an affordable luxury brand.

2 weeks ago | digitalcommerce360.com | Abbas Haleem

Levi Strauss & Co., known for its denim brand Levi’s, continued its ecommerce sales growth momentum in its fiscal Q1, which ended March 2. Levi Strauss reported $1.49 billion in Q1 total net revenue, with Levi’s accounting for the vast majority, at $1.43 billion in the quarter. Remaining revenue came from its Levi Strauss Signature ($56.5 million) and Denizen brands ($2.3 million).

2 weeks ago | digitalcommerce360.com | Abbas Haleem

These days, it’s typical for a new business to launch with just social media and an ecommerce website, and that’s exactly what Karol Sierra-Yanez and Daniel Schafer did with Traum Fragrances. The married couple launched its candle company in November 2024, initially hoping to sell 20 to 30 candles. In the first few weeks after launch, they had sold more than 100. The Traum Fragrances website started with just a “coming soon” landing page.

3 weeks ago | digitalcommerce360.com | Abbas Haleem

QVC Group announced April 2 a strategic agreement to host 24/7 live-shopping streams on TikTok. The 24-hour live social shopping experience is a first in the U.S., QVC Group said. According to the company, content will feature QVC Group’s “brands, products, and talent” on TikTok. QVC Group rebranded from its previous name, Qurate Retail Group, capitalizing on brand awareness of its television network and website. It sought to capitalize on its recognizable television network and website.