
Abbey Bamford
Freelance Journalist at Creative Boom
Journalist at Freelance
24 | Journalist, PR, Copywriter🖊 | Northern-born, London-based📍| Words in The Guardian/Observer, Design Week, ICON, Sustainability Beat, Creative Boom|
Articles
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1 week ago |
creativeboom.com | Abbey Bamford
Thecla Schaeffer is no stranger to shaping cultural narratives. As the former creative force behind G-Star RAW and Tony's Chocolonely and now an acclaimed visual artist, she has spent her career pushing boundaries. However, her work has taken on a new, urgent power through the lens of motherhood—raw, complex, and deeply personal. In her latest series, CATTLE: Motherhood, she asks: How does motherhood both liberate and oppress?
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1 week ago |
creativeboom.com | Abbey Bamford
Easter is no stranger to visual overload, and every year, we're overwhelmed with imagery of bunnies, chicks, pastel florals and eggs in every hue of the springtime rainbow. So, in a saturated seasonal landscape, how does a heritage brand like Lindt create something that not only feels festive but unmistakably 'them'? Derek&Eric's approach was this: seasonal clichés are out, and standout simplicity is in.
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1 week ago |
creativeboom.com | Abbey Bamford
There's no shortage of footage documenting the impact of global conflict, but very few films manage to convey the emotional weight of war with the subtlety, sensitivity and visual finesse of Broken Dreams, the latest project from director Benjamin Nicolas. The short film tells the story of Imane, a 10-year-old girl living in the Kamed refugee camp in West Bekaa, Lebanon. She is both the narrator and co-creator of the film, having written and voiced the poetic script that anchors the narrative.
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1 week ago |
creativeboom.com | Abbey Bamford
The probiotics industry has long been dominated by the idea that more is better, more specifically, that more bacteria means a better supplement. However, B&B Studio and Dr. Megan Rossi, the Gut Health Doctor, set out to challenge this thinking with the launch of SMART STRAINS, a revolutionary approach to gut health supplements.
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1 week ago |
creativeboom.com | Abbey Bamford
Dutch illustrator Nastia Cistakova isn't interested in playing it safe, and that much is obvious from her work. It's loud and chaotic, full of chunky characters, handwritten text, and neon pinks that practically scream off the page. Her visual language is rooted in absurdism, satire and queerness. It serves as a platform for telling stories about current affairs and identity that feel urgent, complex and deeply personal, all wrapped in a coat of irreverent humour.
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RT @MENnewsdesk: The Lowry arts centre announces major rebranding https://t.co/Z4bTKARMIL

RT @span_studio: Getting to design the visual identity for a Chicago park that is so connected to its community was a fantastic opportunity…

RT @creativeboom: Good moaning! 👀 Regular Practice redesigns low-alcohol spirit brand Quarter Proof https://t.co/XWQ8gu0Uzj https://t.co/h…