Abbey Bamford

1 week ago | creativeboom.com | Abbey Bamford

Creative acceleration and algorithmically optimised content are all the rage these days, but Made By Practice is determined to go against the grain and keep some of the analogues in its methodology. You're just as likely to find the LA- and Denver-based studio sculpting puppets or building miniature sets as rendering 3D scenes or experimenting with AI. Their medium might change with every project, but their mission is always to create things that evoke emotions.

1 week ago | creativeboom.com | Abbey Bamford

At first glance, Raise the Roof appears to be a new gig series with significant cultural influence, featuring live sets from emerging artists, dynamic visuals, and an upbeat energy designed for TikTok and Spotify. If you look again, you'll see a deeper mission behind the mosh pit. Raise the Roof is a music-led movement spearheaded by youth homelessness charity Centrepoint, using performance and platform to raise awareness and funds for a growing crisis.

1 week ago | creativeboom.com | Abbey Bamford

In the heart of London's Oxford Street, which is more often associated with frantic footfall and high-street bustle, a new kind of sneaker store has quietly arrived. Designed by global studio Brinkworth, the flagship store for SOLE reimagines what a premium sneaker retail space can be: pared-back, welcoming, and grounded in a philosophy of warm luxury and light minimalism. SOLE marks a new chapter for Twinmar, the multi-brand retailer behind Soletrader.

2 weeks ago | creativeboom.com | Abbey Bamford

Sarah O’Connell didn’t come up through a typical industry pathway. She didn’t attend elite schools, or even know copywriting was a job until her twenties, but she’s carved out a career that proves the power of craft, confidence, and community. Now Head of Copy at Bristol-based branding agency Mr B & Friends, Sarah is vocal about the underrepresentation of working-class creatives and the danger of sameness in an industry that claims to value originality.

2 weeks ago | creativeboom.com | Abbey Bamford

Skateboarding might conjure images of sun-drenched halfpipes or graffiti-splashed underpasses, but not the wobbly carriages of the Victoria Line – until now. London-based creative duo Diksha and Liz, the everyday chaos of the Tube held a striking parallel: the art of staying upright. Their new campaign for Skate Hub, an up-and-coming skate academy based five minutes from Vauxhall station, is as unconventional as it is effective.