Abbie Soule

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Proenza Schouler Opens Flagship Store on Mercer Street

Jan 9, 2025 | theimpression.com | Abbie Soule

Proenza Schouler will open its new flagship store at 153 Mercer Street in New York City this February. The space reimagines traditional retail by incorporating elements inspired by the fine art world, creating an immersive, gallery-like environment. Until then, the brand’s current location at 121 Greene Street will remain operational through January. Designed by Kate McCollough, the Mercer Street store emphasizes exploration and discovery.
PDPAOLA Opens First U.S. Store in New York | The Impression

Dec 12, 2024 | theimpression.com | Abbie Soule

PDPAOLA opens its first U.S. store in New York’s West Village on December 12, marking a key step in the jewelry brand’s international expansion strategy.
Saks and Nicky Hilton Celebrate Holiday Collection Launch

Dec 11, 2024 | theimpression.com | Abbie Soule

On Tuesday, December 10, Saks Chief Merchandising Officer Tracy Margolies, designer Rebecca Vallance, and philanthropist Nicky Hilton hosted a holiday event at Le Bar Penelope in New York City. The celebration marked the launch of the Nicky Hilton x Rebecca Vallance Holiday Collection, available at Saks Fifth Avenue. Guests enjoyed a curated cocktail menu and canapés, including chili rock shrimp, pork belly bao buns, tuna tartare lettuce wraps, and chicken skewers.
Burberry and Cultured Host Festive Gathering in LA

Dec 10, 2024 | theimpression.com | Abbie Soule

Burberry and Cultured magazine celebrated the holiday season with a dinner in Los Angeles, marking the launch of the brand’s ‘Wrapped In Burberry’ campaign. Held at the Hollywood restaurant La Dolce Vita, the event emphasized themes of connection and creating lasting festive memories. The setting featured holiday-inspired decorations, including Burberry Check crackers and festive floral arrangements.
Toteme Opens Permanent Aspen Store

Dec 9, 2024 | theimpression.com | Abbie Soule

On December 3, 2024, Swedish fashion house Toteme opened its first permanent store in Aspen, Colorado, following a temporary residency at Max in 2022. Located at 461 East Hopkins Avenue, the 1,400-square-foot boutique explores the shared heritage of Swedish and American craftsmanship through a contemporary design lens. The store’s design reflects a balance of artisanal craftsmanship and minimalism, aligning with Aspen’s mountain culture.
Elie Saab Brings Festive Design to One&Only The Palm Resort

Dec 9, 2024 | theimpression.com | Abbie Soule

One&Only The Palm, an ultra-luxury beach resort, has announced a festive collaboration with renowned fashion and lifestyle brand Elie Saab. The partnership, running from December 9 to January 10, features exclusive holiday experiences for resort guests. The centerpiece of the collaboration is an installation in the resort lobby, where three metallic Christmas trees reinterpret the traditional holiday symbol with a modern aesthetic.
Adam Lippes Opens Fifth Avenue Boutique in Historic Mansion

Dec 9, 2024 | theimpression.com | Abbie Soule

Adam Lippes has announced the opening of a new boutique on Fifth Avenue, housed within a historic mansion overlooking Central Park. The store, designed in a salon style, blends the brand’s aesthetic with the building’s neoclassical architecture, creating a unique shopping experience. “Opening this boutique feels like a full-circle moment for me, as my career began in the Ralph Lauren mansion just a few blocks north.
Nordstrom Transforms NYC Flagship for Holiday Takeover

Dec 9, 2024 | theimpression.com | Abbie Soule

Nordstrom NYC celebrated its Wonder All the Way campaign and holiday initiative, “The Blizz on 57th Street,” with a private shopping event on Thursday, December 5, 2024. The flagship store was transformed into a festive showcase featuring interactive activities, exclusive collectibles, and appearances by celebrities and tastemakers.
BAPE® and THE OG Celebrate José Parlá at Art Basel Miami

Dec 6, 2024 | theimpression.com | Abbie Soule

On Thursday, December 5th, Japanese streetwear brand BAPE® and The Online Gallery (THE OG) hosted a brunch at The Standard Spa, Miami Beach, to honor artist José Parlá, the cover artist of THE OG Edition 13. The event brought together artists and creatives during Art Basel Miami, marking the official launch of the latest edition of the cultural publication.
Auralee Reimagines the New Balance 990v4

Dec 6, 2024 | theimpression.com | Abbie Soule

Auralee and New Balance are set to release their latest collaboration, the Auralee × New Balance MADE in USA 990v4, on Friday, December 13. First revealed at Paris Men’s Fashion Week in January 2024, the sneaker reimagines the iconic 990 silhouette with a contemporary approach to color and materials. This release marks the first MADE in USA installment in the partnership between the two brands since 2019.