Abhijeet Mukherjee

Bangalore

Entrepreneur turned Writer. Solo-founded, built & sold a company. Posting ideas in a newsletter, in books (soon), on social media and on napkins at cafes.

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Articles

How to Stay Calm in a World Designed to Make You Anxious : Mukherjee, Abhijeet: Amazon.de: Books

3 weeks ago | geni.us | Abhijeet Mukherjee

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That Corner Table

2 months ago | abhijeetmk.com | Abhijeet Mukherjee

It’s gone today. My favorite table. The only predictable thing in this unpredictable world. That unassuming table, with its three passable chairs, used to stay put in a corner diagonally opposite the door of this cafe I visit a few times every week. My favorite table. I even have their bloody loyalty card. Topped up with cash. Fast payments. No fuss. Just let that corner table be, I told them.
Make it to the Finish Line

Feb 19, 2025 | abhijeetmk.com | Abhijeet Mukherjee

Arya Stark stares at the castle across the river. The Hound – the big man who has been protecting her – asks her to not be afraid. “I am not afraid,” says Arya. “Of course you are,” says the Hound. “You’re almost there and you’re afraid you won’t make it. The closer you get, the worse the fear gets.”– Game of Thrones, S3E9Why does finishing feel so daunting? Why do we start new projects only to add to the ever-growing pile of unfinished work?
Why You Don’t Seem to Remember Much

Jan 27, 2025 | abhijeetmk.com | Abhijeet Mukherjee

What did you read last week? What did you watch? Who did you speak to? What did you do? Ever get a feeling that you don’t seem to remember much about how your days go by? Not in the amnesia sense, but in the it’s all just a blur sense. You are not alone. The other day, while going through my notes, I stumbled upon an idea I had jotted down in the past. I was taken aback. I had completely forgotten about it and it hadn’t been that long yet.
The 5 Laws of How Many Hours Should You Work

Jan 14, 2025 | abhijeetmk.com | Abhijeet Mukherjee

How much should you work? It’s a boring question. And yet I can’t remember the last time a question like this dominated our social and professional discourse. Every other day it seems like a billionaire or a CEO wakes up and chooses to get on this bandwagon.
Thoughts on Power

Dec 2, 2024 | abhijeetmk.com | Abhijeet Mukherjee

It should be no secret that power runs the world. It takes power to make things happen and move humanity forward. It takes power to get what you want. If asked to imagine what power is, you’d probably visualize a strong man holding a weapon and commanding an army, or a superhero single-handedly beating the crap out of a bunch of crooks. You might also think about men and women getting up on the dais and waving to a raucous crowd of supporters, like Shah Rukh Khan posing with his arms wide open.
How to Do Your Best Work While Being Productive

Nov 26, 2024 | abhijeetmk.com | Abhijeet Mukherjee

There’s often a tussle between doing your best work and productivity. Doing your best work requires focus and intensity and a flow state. It needs you to forget the existence of time and enter a trance state of mind. And let me tell you — before your mind starts drawing the inevitable comparison — that it is not like being high on substances. Here you are working and in control of your actions. It’s a different high. It’s not being triggered by an external chemical.
Let the State of No Thought Drive You

Nov 21, 2024 | abhijeetmk.com | Abhijeet Mukherjee

I was led by a group of students into a huge auditorium. To my surprise, it was already filled with people. In the front row was a group of professors and one of them stood up as I walked in and immediately put a garland of weird smelling flowers around me. The hall broke into a thunderous applause and while it felt nice, I still had zero idea of what was going on. “Thanks for coming, Abhijeet. The stage is all yours,” the prof chuckled as he handed over a mic to me.
The Role of Cloud Analytics in Delivering Marketing ROI and Campaign Efficiency

Nov 19, 2024 | cxotoday.com | Abhijeet Mukherjee

By Abhijeet MukherjeeMarketing success isn’t just about creativity; it’s more about data-backed decisions. Cloud analytics has become essential for modern marketers aiming to optimize their campaigns and drive meaningful returns on investment (ROI). By harnessing the power of cloud-based analytics, companies can access real-time insights, target customers with precision, and adjust campaigns with agility, creating an unparalleled advantage.
Make Something (a Poem)

Nov 18, 2024 | open.substack.com | Abhijeet Mukherjee

Make something that dazzles the worldThat shows your souland makes you whole**Make something that makes you feelThat pierces through the skinThrough the muscles and the vesselsand nudges the heart to make it heal**Make something that puts a dentMaybe not in the universe But in that house of conformityin that stereotypical tent**Make something that makes you a livingAnd try to make not just a livingbut a proud living**Make something that makes you happyand happy are the people who make something