Adam Green

England

Radio Presenter at BBC

"MC Hammer is just above Graeme Souness."

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Articles

No guts, no glory: The microbiome startups working with pets

1 week ago | sifted.eu | Adam Green

This article first appeared in our monthly Unleashed pet tech newsletter, a collaboration with Purina Accelerator Lab. All content is editorially independent. Sign up to our newsletter here to keep up to date with the latest goings on in the European pet tech industry.
Little Stars lights up with £5k from Comic Relief

1 month ago | bbc.com | Adam Green

Little Stars lights up with £5k from Comic ReliefAdam GreenChloe HughesBBCThe children's charity helped more than 1,000 children in 2024"When we receive funding from Comic Relief, it makes a huge difference to us," says the founder of a children's charity. Leanne Simcoe founded Little Stars in Oswestry in July 2020, after she said she saw a need to support families with young children in Shropshire.
Cross-pawder: Can Europe scale international pet techs?

2 months ago | sifted.eu | Adam Green

This article first appeared in our monthly Unleashed pet tech newsletter, a collaboration with Purina Accelerator Lab. All content is editorially independent. Sign up to our newsletter here to keep up to date with the latest goings on in the European pet tech industry. Europe’s pet consumer market offers a tasty prospect for startups.
Tracked: The future of pet wearables

Oct 16, 2024 | sifted.eu | Adam Green

This article first appeared in our monthly Unleashed pet tech newsletter, a collaboration with Purina Accelerator Lab. All content is editorially independent. Sign up to our newsletter here to keep up to date with the latest goings on in the European pet tech industry. As wearables like Apple Watches become ubiquitous, a growing number of pet owners also now use smart collars for their cats and dogs. The market for pet wearables, , is forecast to see double digit growth to the end of this decade.
Strong tailwinds: Where pet tech investors see the best opportunities | Sifted

Sep 18, 2024 | sifted.eu | Adam Green

In an increasingly crowded pet care market, where do investors see the future opportunities? We asked two leading European investors.
The numbers say Arizona football will be ... competitive?

Aug 16, 2024 | bvmsports.com | Adam Green

Wildcat Radio 2.0 is a semi-weekly podcast that takes a look at Arizona Wildcats sports through a thoughtful, humorous, hopefully insightful lens. Fans but not homers, hosts Adam Green (of AZ Desert Swarm fame) and Brett Berry (UA Class of 2007, football season ticket holder) do their best to inform and entertain while chatting about whatever is going on, often times with the help of guests from all over the country.
How AI startups working on clinical trials for cancer could find a breakthrough before big pharma

Jun 26, 2024 | sifted.eu | Adam Green

Clinical trials for cancer therapies are notoriously difficult. According to one study, 97% fail. Scientists are still unclear why only a subset of patients respond to treatments. But perhaps AI could help. The industry is now turning to AI to find novel biomarkers which could reveal the underlying causes of vastly different treatment responses across patient populations.
Clinical trials need a revamp - could Europe lead the charge?

Apr 7, 2024 | sifted.eu | Adam Green

Drug development spending is at an all-time high. In 2023, Deloitte estimated the average cost of developing a new medicine among the top 20 global biopharma companies rose by 15% from the previous year — by $298m to $2.3bn. Challenges with clinical trials — a critical piece of the process which proves new therapy is safe and effective — are only adding to these rising prices. “Clinical trials are becoming more complicated and complex every day.
Beyond the leash: The startups helping owners find pet-friendly spaces

Mar 20, 2024 | sifted.eu | Adam Green

Young generations are increasingly postponing or opting out of parenthood and embracing pet ownership instead; millennials make up a third of pet owners in the US, with Gen Z comprising 14% and growing as they age. Those aged 30-44, the millennial cohort, also represent the greatest year-over-year increase in pet-care spending. These younger demographics view their pets as family members, driving a cultural shift.
The future of food could be insects. So should we start feeding them to our pets?

Feb 14, 2024 | sifted.eu | Adam Green

In a booming fresh pet food segment, startup Tuggs is a disruptor with a difference. The UK-based subscription group recently launched what it says is the UK’s first insect-based freeze-dried dog treat. Will owners, and their pups, bite? Founder Harry Bremner first hatched the idea while studying for a master’s degree in business. After becoming interested in the dog food industry, he submitted a dissertation discussing the viability of an insect-based brand.