Adam Horlock
Contributor at Entrepreneur
Freelance Contributor at Freelance
Contributing Writer for Entrepreneur Magazine. Published in USA Today, Franchise 500, and Yahoo! Finance. COO, Edit Media Consulting.
Articles
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1 week ago |
medium.com | Adam Horlock
Tariffs, interest rates, and turmoil in the markets mean that when business feels uncertain, strategies need to be smarter, more human-centric, and grounded in purpose. Companies that thrive through change and disruption don’t guess their way forward. They listen to their customers, employees, and the markets they serve. Then, they turn those insights into clear strategies and decisive action. This philosophy is at the core of a new strategic partnership between Epic Pivot and Edit Media.
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Jan 26, 2025 |
medium.com | Adam Horlock
Adam Horlock·Follow3 min read·--User experience (UX) has evolved from a “nice-to-have” feature to a driving force behind customer satisfaction and business growth. Recognizing this shift, our team at Edit Media has taken a bold step to redefine its service offerings. With a continued commitment to our “strategy first, strategy always” philosophy, Edit Media is introducing new User Experience (UX) and Customer Research services to our service portfolio.
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Oct 24, 2024 |
gluckstadtba.com | Adam Horlock |Elizabeth Tyler |Christina A. Metcalf
Unfortunately, too many businesses believe they have no budget for marketing, don't believe it would help, or assume that having a good location or the right employees is a better option than marketing. Furthermore, too many think marketing and advertising are the same thing. This thinking contains multiple mistakes that will snowball into terrible outcomes for their revenue.
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Aug 29, 2024 |
medium.com | Adam Horlock
Many entrepreneurs and businesses fall into the trap of believing they don’t have a marketing budget. This thinking can severely limit growth and competitiveness. The truth is that all companies need to set a marketing budget first, even before hiring a sales team. Allocating a budget for marketing is not just a luxury — it’s a necessity for staying competitive. We recommend businesses allocate 1–3% of their annual revenue to marketing efforts.
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Aug 15, 2024 |
medium.com | Adam Horlock
Standing out as a business requires more than just a good product or service. It demands an exceptional customer experience, from their first interaction with your brand to post-purchase engagement. This is where the concept of a customer journey strategy becomes vital. Whether you’re a startup finding your footing or a Fortune 500 giant maintaining your market position, dedicating time and resources to developing a well-planned customer journey strategy can significantly impact your success.
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RT @Forbes: Quote of the day. #qotd https://t.co/GJVnzPcs8h
Why This Partnership Matters: Edit Media and Epic Pivot Check out my latest article via @LinkedIn: https://t.co/5MwaDpRWTV #tariff #interestrates #markets #turmoil #business #corporation #csuite #strategy #pivot #marketing #innovation #transformation
RT @Forbes: Quote of the day. #qotd https://t.co/gYgFfS4u8K