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4 days ago | 
adnews.com.au | Adam Mccleery
Uber’s advertising network claims reach across 10 million Australians annually. Flywheel Australia, the ecommerce arm of Omnicom, has partnered with Uber Advertising and Criteo through an API integration aimed at helping FMCG brands run targeted retail media campaigns across Uber Eats and affiliated grocery and alcohol retailers. The partnership positions Flywheel as the first agency in Australia to offer native API integration for commerce campaigns across Uber’s network.
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4 days ago | 
adnews.com.au | Adam Mccleery
Uber’s advertising network claims reach across 10 million Australians annually. Flywheel Australia, the ecommerce arm of Omnicom, has partnered with Uber Advertising and Criteo through an API integration aimed at helping FMCG brands run targeted retail media campaigns across Uber Eats and affiliated grocery and alcohol retailers. The partnership positions Flywheel as the first agency in Australia to offer native API integration for commerce campaigns across Uber’s network.
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1 week ago | 
adnews.com.au | Adam Mccleery
The deal would see Omnicom acquire IPG in an all-stock transaction. Competition watchdog the ACCC is reviewing the proposed Omnicom global takeover of IPG after closing stakeholder submissions this week. The ACCC began its review of the proposed takeover on May 13, following the companies’ agreement in December 2024.
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1 week ago | 
adnews.com.au | Adam Mccleery
The deal would see Omnicom acquire IPG in an all-stock transaction. Australia’s competition watchdog has confirmed the next phase of its review into Omnicom’s proposed acquisition of IPG, after closing stakeholder submissions this week. The ACCC began its review of the proposed takeover on May 13, following the companies’ agreement in December 2024.
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1 week ago | 
adnews.com.au | Adam Mccleery
The focus for ROI is now squarely on business outcomes. Media agencies are sharpening their focus on data-driven certainty as rising costs and economic pressures force a rethink on short-termism and ROI. The result is a decisive shift towards digital channels that offer measurable impact, with greater investment in AI, automation and first-party data strategies, and a retreat from underperforming media.
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1 week ago | 
adnews.com.au | Adam Mccleery
The ACCC is concerned some businesses are taking advantage of consumer demand. Competition watchdog the ACCC says some businesses continue to make misleading environmental claims to exploit consumer demand for green products, despite several high profile greenwashing cases. An ACCC spokesperson said the commission considers a business to be engaging in greenwashing “where they use claims that make a product or service seem better or less harmful for the environment than it really is".
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1 week ago | 
adnews.com.au | Adam Mccleery
The search for a new media agency partner comes after Bunnings rolled out its own retail media network. The media account for hardware chain Bunnings is up for grabs. The account has been held by Initiative, which retained the business following a pitch against Ikon Communications in 2010. “Bunnings is working through a process to appoint a media agency partner,” a Bunnings spokesperson said.
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2 weeks ago | 
adnews.com.au | Adam Mccleery
Around 60,000 submissions were received. Mars Wrigley has credited a generative AI-powered advertising push on Amazon Australia with boosting sales, awareness and relevance for its legacy chocolate brand, delivering a strong performance across both digital and offline channels. Launched as part of the “For You Who Did That Thing You Did” campaign, the initiative marked the confectionery company’s first full-funnel campaign on the e-commerce platform.
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3 weeks ago | 
adnews.com.au | Adam Mccleery
M&C Saatchi Consulting Global CEO, Rhonda Hiatt. M&C Saatchi is recalibrating its approach to brand strategy as the advertising industry navigates technological acceleration, cultural fragmentation and economic volatility, The global agency is embracing a nuanced blend of data, creativity, and cultural insight to help brands stay relevant in a rapidly changing marketplace.
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3 weeks ago | 
adnews.com.au | Adam Mccleery
M&C Saatchi Consulting Global CEO, Rhonda Hiatt, and APAC managing director, Ben Harrison. M&C Saatchi is recalibrating its approach to brand strategy as the advertising industry navigates technological acceleration, cultural fragmentation and economic volatility. The global agency is embracing a nuanced blend of data, creativity, and cultural insight to help brands stay relevant in a rapidly changing marketplace.
