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1 week ago | 
adnews.com.au | Adam Mccleery
The Commission concluded there would be no substantial loss of competitive pressure on Omnicom following the acquisition. New Zealand authorities have cleared Omnicom's takeover of IPG. The deal is unlikely to substantially lessen competition, according to the regulator the New Zealand Commerce Commission.
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1 week ago | 
adnews.com.au | Adam Mccleery
The tender specifically excludes services related to its domestic media strategy. CQUniversity has opened a tender for an international media agency to handle its global advertising campaigns, reinforcing its focus on key overseas markets. The university is seeking a partner to provide offshore support for media strategy, planning, buying, and execution, aligned with its international student recruitment and branding efforts.
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1 week ago | 
adnews.com.au | Adam Mccleery
The CMA will determine whether the merger constitutes a “relevant merger situation” under the Enterprise Act 2002. The UK’s competition watchdog has started a formal investigation of the proposed US $13.25 billion merger between Omnicom and IPG. The Competition and Markets Authority (CMA) is looking into whether the transaction could lead to a significant lessening of competition.
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1 week ago | 
adnews.com.au | Adam Mccleery
The proposal has sparked renewed scrutiny over the regulation of alcohol marketing. A proposal to extend ads for alcohol to daytime television is unlikely to see a flood of advertising spend, according to industry insiders. The Australian Communications and Media Authority (ACMA) is reviewing a proposal to allow alcohol advertising on free-to-air television between 10 am and 3 pm, including weekends and school holidays.
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1 week ago | 
adnews.com.au | Adam Mccleery
The outcome of both regulatory reviews will depend on whether sufficient competition remains post-merger. New Zealand media agencies and local stakeholders have raised concerns that Omnicom’s proposed US$19.9 billion global acquisition of Interpublic Group (IPG) could significantly reduce competition in the media buying market.
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2 weeks ago | 
adnews.com.au | Adam Mccleery
The last month saw some big accounts change hands. AdNews wraps up the biggest pitch news and wins from the fortnight. Accenture Song takes Optus media and creative accounts The Optus media and creative accounts have gone to Accenture Song’s new media unit and its creative arm Droga5. And Apparent was appointed specialist B2B creative partner and production incumbent BRX will remain the production partner under an expanded scope.
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2 weeks ago | 
adnews.com.au | Adam Mccleery
The Australian pitch market is active across banking, QSR and FMCG, according to Matt Michael (left), CEO of Droga5 ANZ. Pitch activity across the Australian agency landscape is tracking upward in the first half of the year, driven by robust demand in key sectors and a more dynamic year-round cycle. Some agencies report procurement teams have compressed the pitch process and want more for less. But the eventual wins means contracts signed for longer terms.
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3 weeks ago | 
adnews.com.au | Adam Mccleery
Uber’s advertising network claims reach across 10 million Australians annually. Flywheel Australia, the ecommerce arm of Omnicom, has partnered with Uber Advertising and Criteo through an API integration aimed at helping FMCG brands run targeted retail media campaigns across Uber Eats and affiliated grocery and alcohol retailers. The partnership positions Flywheel as the first agency in Australia to offer native API integration for commerce campaigns across Uber’s network.
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3 weeks ago | 
adnews.com.au | Adam Mccleery
Uber’s advertising network claims reach across 10 million Australians annually. Flywheel Australia, the ecommerce arm of Omnicom, has partnered with Uber Advertising and Criteo through an API integration aimed at helping FMCG brands run targeted retail media campaigns across Uber Eats and affiliated grocery and alcohol retailers. The partnership positions Flywheel as the first agency in Australia to offer native API integration for commerce campaigns across Uber’s network.
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1 month ago | 
adnews.com.au | Adam Mccleery
The deal would see Omnicom acquire IPG in an all-stock transaction. Competition watchdog the ACCC is reviewing the proposed Omnicom global takeover of IPG after closing stakeholder submissions this week. The ACCC began its review of the proposed takeover on May 13, following the companies’ agreement in December 2024.
