Articles

  • 1 week ago | smallbusinesscurrents.com | Adam Povlitz |Maria Valdez Haubrich

    In a time where attention spans are shrinking and brand loyalty has become more elusive than ever, winning repeat customers isn’t just tough, it’s war. Consumers are drowning in a sea of ads, promotions, and flashy new brands, making it harder than ever to keep them coming back. Good products or services aren’t enough. Survival demands a strategic approach that builds real connections and keeps your brand impossible to ignore. If you’re not evolving, you’re already losing.

  • Jan 13, 2025 | forbes.com | Adam Povlitz

    Adam Povlitz is CEO/President, Anago Cleaning Systems, a leading franchise focused on technological advances in janitorial operations. There is an ongoing conversation about DEI—diversity, equity and inclusion—in this country and what it meansmoving forward. To date, many seem dissatisfied. In theory, DEI was an admirable highlight of practices that were, in some cases, already in place across the corporate fabric of this country.

  • Dec 14, 2024 | businessandamerica.com | Adam Povlitz

    Opinions expressed by Entrepreneur contributors are their own. Starting a small business is an exciting journey filled with opportunities and challenges. One of the most critical aspects of this journey is managing costs effectively. From selecting the most suitable business and legal structures to crafting a robust financial plan, there are various avenues to explore that will ensure your venture is off to a solid start. Related: Considering franchise ownership?

  • Nov 29, 2024 | msn.com | Adam Povlitz

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  • Nov 29, 2024 | entrepreneur.com | Adam Povlitz

    Building a strong team starts with a strong internal brand. Clear and consistent brand messaging articulates your company's mission and values. A well-defined culture guides the behavior and decision-making of your current employees and helps attract candidates who share your company's vision. Consistency in messaging helps ensure that everyone on your team, from new hires to seasoned employees, understands the organization's culture and expectations.

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