Adam S. Wescott

Los Angeles

Contributor at Forbes

entrepreneur | investor | advisor | producer sidelined: the qb and me 🏈💃🏻coming soon @tubi | @Forbes Contributor

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Articles

Female Founders Raise $10M For Creator Community And FinTech

Nov 14, 2024 | forbes.com | Adam S. Wescott

Four Latina co-founders Alessandra Angelini, Valeria Angelini, Paula Coleman, and Fefi Oliveira have locked in a Series A investment of $10M led by Point72 Ventures and HTwenty Capital with celebrity investors including Sofia Vergara and singer Thalía. “These four entrepreneurs have impressed us with their vision to empower creators by placing their values and resources at the forefront.
Top YouTube Shorts Creator Justin Flom Makes Magic In Walmart

Oct 29, 2024 | forbes.com | Adam S. Wescott

Another creator product is hitting shelves online and in Walmarts across the United States. Magician-turned-creator Justin Flom (26.7 million subscribers on YouTube) will debut Flo-Magic, an airbrush kit for kids with washable paint. Justin first found success on Facebook in the early pandemic. As a lifelong performer, his family-friendly content includes everything from sketch comedy to pranks to over-the-top home renovation.
Fashion Buyer Turned Creator Makes 8-Figures With Accessories Brand

Oct 1, 2024 | forbes.com | Adam S. Wescott

Cass DiMicco started her career as an assistant buyer at now-defunct retailer Lord & Taylor so it’s only fitting she’s found success selling direct-to-consumer with her audience on social media. The accessories brand Aureum was started by DiMicco and her husband Matthew Hoyle with eight SKUs of jewelry in 2019. Aureum now boasts an impressive catalog of hundreds of items including jewelry, belts and sunglasses. What’s most impressive is the price point for the luxury online brand.
What is Spotter's New Artificial Intelligence Creator Business?

Sep 2, 2024 | forbes.com | Adam S. Wescott

YouTube catalog licensor Spotter announces a new subscription-based product Spotter Studio to help creators generate ideas and manage projects.
Buzzfeed’s Tasty Cooks Up New Business

Jul 23, 2024 | forbes.com | Adam S. Wescott

Creators aren’t the only ones looking to diversify their business outside of ad-supported content. Top foodie editorial brand, Tasty, is testing a new recipe for revenue after its parent company Buzzfeed reported a consistent revenue drop the past three years. In partnership with chef-cooked meal and delivery service CookUnity, the Buzzfeed brand will offer eight original dishes for delivery to your home.
How The TikTok Ban Leaves Small Businesses ‘Devastated’

May 8, 2024 | forbes.com | Adam S. Wescott

The clock is ticking for TikTok’s parent company ByteDance to divest its U.S. ownership stake in the wildly popular video platform. While TikTok is committed to fighting the impending ban in court, small business owners who depend on the platform as their primary source of revenue are in a full-blown panic. In response, TikTok hired PR firms across the U.S. to promote the importance of the platform to small businesses and the United States economy.
Sommer Ray’s Imaraïs Beauty Expands Globally

Apr 23, 2024 | forbes.com | Adam S. Wescott

This article is part of a series profiling original product ventures by Creators. Sommer Ray considers herself an entrepreneur first. With 24.6 million followers on Instagram, she’s built a brand based on her passion for music and fitness. Now, as co-founder and chief innovation officer of the ingestibles company Imaraïs Beauty (pronounced “em-a-raise”) Sommer’s entrepreneurial hustle is paying off.
Justin Sevakis on AnimEigo and anime's past, present and future

Mar 14, 2024 | comicsbeat.com | Adam S. Wescott

AnimEigo is one of the most respected distributors of anime in the United States. Founded by Robert Woodhead and Roe Adams in 1988, they licensed and released classics, including Bubblegum Crisis, Urusei Yatsura, and Megazone 23 in high-quality editions. Until recently, Whitehead has been running the company alongside Natsumi Ueki. However, on February 15, 2024, AnimEigo was acquired by MediaOCD, a video production company best known for its collaborations with distributor Discotek Media.
Nothing Funny About Josh Richard’s Growing Business

Mar 5, 2024 | forbes.com | Adam S. Wescott

Josh Richards rose to prominence on TikTok during the Sway House days of 2019. Since this brush with notoriety, he’s worked hard to build a bigger business than just being another hot boy on social media. In 2021, Richards partnered with former ICM agent Chris Sawtelle to launch CrossCheck Studios. At ICM, Chris shepherded the careers of the Try Guys among others. He recognized early on Josh’s potential to diversify beyond personality-based content.
Ryan Trahan Leaves Sour New Taste In Audience Mouth

Feb 27, 2024 | forbes.com | Adam S. Wescott

This article is part of a series profiling original product ventures by Creators. Watch out Mr. Beast, Logan Paul/KSI and Mindy McKnight, they’re coming for you!Creator Ryan Trahan has been consistently releasing highly-anticipated new videos and series on YouTube for the last seven years. His channel now boasts almost 15 million Subscribers. As a self-proclaimed student of YouTube, he’s emulated and learned from predecessors-turned-peers like Mr. Beast.