Articles

  • Nov 21, 2024 | bizcommunity.com | Adelaide Tshabalala |Graham Cruikshanks |Brendan Seery |Lindsey Schutters

    Advertise your job vacancies2 days7 days30 daysBy Industry Show more Netflix is marking two years since the launch of its advertising business, reporting strong growth across multiple areas. The platform now reaches 70 million monthly active users globally, with consistent progress in expanding its member base across all regions. In ad-supported countries, more than 50% of new sign-ups are now opting for the ad-supported plan.

  • Nov 19, 2024 | bizcommunity.com | Adelaide Tshabalala |Lindsey Schutters

    Advertise your job vacancies2 days7 days30 daysBy Industry Show more The 20th edition of the Sunday Times GenNext Awards Coolest Brand Overall is BMW followed by Nike and Adidas. Source: © 123rf 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announcedApart from being celebrated as the Coolest Brand Overall, BMW was also awarded as the winner in the Coolest Company To Work For, and Coolest Motor Vehicle Brand categories.

  • Nov 19, 2024 | bizcommunity.com | Adelaide Tshabalala |Lindsey Schutters |Danette Breitenbach |Eve Pennington

    Advertise your job vacancies2 days7 days30 daysBy Industry Show more This weekend, Netflix didn’t just stream a fight—they also stepped into the ring. The live-streaming of the Tyson-Paul fight wasn’t just another night of entertainment; it was a calculated move to test a new business model. Yes, #NetflixDown trended, and yes, buffering jokes were made. But here’s the kicker: Netflix understood that big wins come from taking big risks, even if it means failing publicly.

  • Nov 18, 2024 | bizmag.co.za | Adelaide Tshabalala |Heidi Kruger

    This weekend, Netflix didn’t just stream a fight—they entered one. The Netflix live-streaming of the Tyson-Paul fight wasn’t just another night of entertainment; it was a calculated move to test a new model and business strategy. Yes, #NetflixDown trended, and yes, buffering jokes were made. But here’s the kicker: Netflix understood that big wins come from taking big risks, even if it means failing publicly. As a strategist, I see a masterclass here—not in technology, but in mindset.

  • Oct 1, 2024 | themediaonline.co.za | Adelaide Tshabalala

    Wow, I can’t believe I have been in this industry for 14 years already. Looking back, it’s been a wild ride filled with lessons, triumphs and more than a few hard knocks. One thing I’ve learned is that success in media and digital marketing isn’t just about keeping up with the trends; it is about creating meaningful connections, staying true to your values and knowing when to push yourself and when to take a step back.

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