Aditi Agrawal

2 weeks ago | idiva.com | Aditi Agrawal

Online store democratizes trend-forward fashion across India with 4X growth in Tier II and III cities. Amazon Fashion has officially rebranded its Gen Z storefront, and it’s more than just a new name. The ‘Next Gen Store’ has now evolved into something bolder, edgier, and very on-the-pulse. And we’re here to tell you everything you need to know about this latest rebrand. Let’s be honest, shopping for fashion in 2025 is a whole different game.

2 weeks ago | idiva.com | Aditi Agrawal

Between the Hawaiian beachscapes, the vibrant colours, and that half-animation-half-live-action aesthetic, this film looks stunning. Pro tip: Book those comfy recliner seats. You’re gonna want to sink in. 7. Nostalgia, But Make It FreshWhether you were a 2000s kid who adored the OG or you're watching it with the next generation, this version of Lilo & Stitch stays true to the spirit of “ohana” (family!). It doesn’t try too hard, it just gets it right.

2 weeks ago | idiva.com | Aditi Agrawal

Jewellery today is no longer solely about tradition — it’s about self-expression, confidence, and style. And who better to embody this evolution than Shah Rukh Khan, now announced as the brand ambassador for Candere by Kalyan Jewellers? Candere, the contemporary, design-led arm of the iconic Kalyan Jewellers, speaks to the modern, empowered consumer. With Shah Rukh Khan’s timeless charisma and cross-generational appeal, the brand’s message gains a powerful new voice.

2 weeks ago | idiva.com | Aditi Agrawal

Candere is all about jewellery that gets you — modern, versatile, and built for people whowear their vibe like they wear their jewels: confidently. From sleek rings to delicate chains,this is everyday luxury that fits your mood, not just the occasion. Already loved for its chic women’s collections, Candere is also making major moves inmen’s jewellery — and who better than SRK to lead the charge? Effortless, expressive, and alittle bold — just how we like our jewellery (and our icons).

2 weeks ago | idiva.com | Aditi Agrawal

Alright, let's cut to the chase — why is Shah Rukh Khan suddenly all about that bling life? The King of Romance is giving us King of Jewellery realness in his latest appearances, andthe internet is convinced something’s up. Enter: Candere. SRK just fronted a new campaign for the jewellery brand, and now fans areasking: Wait, is this HIS brand? Did Shah Rukh launch a jewellery label on the low? Let’s be real — it’s hard not to wonder.