Aditya Chaudhuri

Southern Asia

Editor In Chief at Dust2.in

@Dust2in || @sports_khabri ||

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Sachin Tendulkar joins the Reddit family

1 week ago | sportskhabri.com | Aditya Chaudhuri

Tendulkar joins as global brand ambassadorSocial media platform Reddit has roped in Indian cricket legend Sachin Tendulkar as their new Global Brand Ambassador. The deal will see Tendulkar work on helping Reddit build and enhance the connection amongst sports fans and the former Indian player will engage with users on the platform through his new official handle – u/SachinTendulkar.
Atlético de Madrid inks new deal AlphaTauri

1 week ago | sportskhabri.com | Aditya Chaudhuri

Multi-year deal signedSpanish football club Atlético de Madrid have signed a new multi-year deal with Italian fashion brand AlphaTauri. AlphaTauri will join as a new club sponsor and will provide apparel to the men’s and women’s first teams and also Atleti B until June 2027.
Everton joins hands with Seat Unique for new home stadium deal

1 week ago | sportskhabri.com | Aditya Chaudhuri

Seat Unique joins as Ticketing PartnerEnglish football club Everton have roped in premium ticketing and hospitality platform Seat Unique as their new Official Match by Match Premium Ticketing Partner. The deal will have Seat Unique provide ‘premium match-by-match and event sales for the bars, restaurants and experiences at Everton’s new home.
West Ham extend Corpay deal

1 week ago | sportskhabri.com | Aditya Chaudhuri

Multi-year extension announcedEnglish football club West Ham United have announced a multi-year partnership extension with corporate payments firm Corpay, who will continue on as the club’s Official Foreign Exchange (FX) and International Payments Partner. Corpay will continue to support the club’s overall global growth strategy and provide them with their expertise in international payments.
India tour of England 2025 | England vs India 1st Test | Preview and Predictions

1 week ago | sportskhabri.com | Aditya Chaudhuri

A new era for the Men in BlueThe Men in Blue head to England for their first assignment of the World Test Championship 2025-2027 cycle with the Indian team boasting a new look with a new captain in Shubman Gill. The Indian team are in England for a five-match Test series and would like to start their transitional phase on a positive note. Ahead of the first Test between England and India at Leeds, here’s our match preview and predictions.
Alpine inks new deal with AtkinsRéalis

1 week ago | sportskhabri.com | Aditya Chaudhuri

New data and tech dealFrench Formula One team Alpine has signed a new partnership agreement with engineering services and nuclear organisation AtkinsRéalis, who will join the French team as an Official Team Partner. The deal will see Alpine gain access to AtkinsRéalis’ technology, expertise, and facilities to achieve joint goals which will include developing an engineering academy.
Jasprit Bumrah revealed as Canara HSBC ambassador

1 week ago | sportskhabri.com | Aditya Chaudhuri

New role for Indian quickIndian cricketer Jasprit Bumrah has been revealed as the latest brand ambassador of Canara HSBC Life Insurance with the Indian pacer and his wife, sports presenter, Sanjana Ganesan also joining in the same role. Both Bumrah and Ganesan will be the face of the brand and promote the brand through various media campaigns, advertisements and highlight Canara HSBC Life Insurance’s philosophy of ‘Promises Ka Partner’.
FIFA signs new deal with Airbnb

1 week ago | sportskhabri.com | Aditya Chaudhuri

Multi-tournament deal signedThe FIFA have announced a major partnership with American online platform for rental accommodations, Airbnb, who will join as FIFA’s Official Alternative Accommodation and Experiences Booking Platform for the FIFA Club World Cup 2025 and as an Official Supporter for the FIFA World Cup 2026 and FIFA Women’s World Cup 2027. The deal will cover these three tournaments with Airbnb set to provide supporters with official fan accommodation on their platform.
AFC signs new deal with Hudl

1 week ago | sportskhabri.com | Aditya Chaudhuri

New five-year deal signedThe Asian Football Confederation (AFC) has signed a new five-year partnership agreement with sports performance technology and video analysis solutions company Hudl, who will acquire the exclusive scouting rights to the AFC.
F1 Canadian Grand Prix 2025 Recap: George Russell holds his nerve to lock in first win of the season

1 week ago | sportskhabri.com | Aditya Chaudhuri

Norris ruins his race with hot-headed move on his teammateMercedes picked up their first win of the Formula One 2025 season as George Russell won the Canadian Grand Prix 2025. The race had a dramatic finish, which saw the McLarens come together after a tense battle between themselves. Red Bull’s Max Verstappen finished second, with Mercedes making it a double podium as the young Kimi Antonelli finished third.