Aditya Chaudhuri

3 days ago | sportskhabri.com | Aditya Chaudhuri

Long-term partnership renewedFrench Formula One team Alpine have announced a partnership extension with fitness solutions provider, Matrix Fitness, who will continue on as an Official Team Supplier. The deal sees Matrix create a new ‘state-of-the-art training space and has also provided the team with premium fitness equipment for the ‘Alpine Human Performance Centre’ [AHPC], which is where the Alpine F1 team drivers optimise their physical conditioning.

4 days ago | sportskhabri.com | Aditya Chaudhuri

Partnership for the AmericasFIFA has roped in global beverage brand Diageo as the Official Spirits Supports in the Americas for the FIFA World Cup 2026. The regional partnership will cover North, Central and South America and Diageo will serve as an Official Tournament supporter with its brands Casamigos, Don Julio, Buchanan’s, Johnnie Walker and Smirnoff all having branding presence during the World Cup.

4 days ago | sportskhabri.com | Aditya Chaudhuri

New partnership for FIFA CWCFIFA has announced a new agreement with digital payments firm Visa, who will serve as the Official Partner of the maiden edition of the FIFA Club World Cup which is set to take place in the United States between June 14 – July 13, 2025. Visa will work with FIFA to amplify fan experiences through various activations across the tournament.

4 days ago | sportskhabri.com | Aditya Chaudhuri

Škoda UK becomes first-ever back of shirt partnerEnglish football club Chelsea FC have announced a partnership extension with car manufacturer Škoda UK. Škoda UK will become the first Official Back of the Shirt Partner for the Chelsea women’s team. Škoda will have their logo present on the back of the player’ shirts for the remainder of the 2024/25 season and will be present on all match kits for the 2025/26 season and beyond.

5 days ago | sportskhabri.com | Aditya Chaudhuri

Multi-year extension announcedThe Lawn Tennis Association (LTA), the governing body of tennis in Britain, has announced a three-year partnership extension with BBC Sport which will see them continue to hold the rights and broadcast the HSBC Championships on BBC TV, radio and digital services. BBC Sport will also broadcast the Lexus Eastbourne Open and the Lexus Nottingham Open on BBC iPlayer and on the BBC Sport website.