Aditya Soni

Bangalore, India

Tech Editor at Reuters

Tech Editor @Reuters. Views expressed here are entirely my own and re-tweeting ≠endorsement.

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Articles

Microsoft to lay off around 3% of workforce in organization-wide cuts

1 day ago | marketscreener.com | Aditya Soni

(Reuters) - Microsoft said on Tuesday it was laying off less than 3% of its workforce, or around 6,000 employees, as the technology giant looks to rein in costs while funneling billions of dollars into its ambitious bet on artificial intelligence. The cuts will be across all levels and geographies and are likely the largest since Microsoft laid off 10,000 employees in 2023.
Apple Considers Raising iPhone Prices, WSJ Reports

2 days ago | gurutrade.com | JASPREET SINGH |Aditya Soni |Shailesh Kuber

May 12 (Reuters) - Apple is weighing price hikes for its upcoming fall iPhone lineup but is keen to avoid linking any increases to U.S. tariffs on imports from China, where most of its devices are assembled, the Wall Street Journal reported on Monday. The technology giant's shares were up 7% in premarket trading, tracking gains in the wider market after Washington and Beijing agreed to temporarily slash the reciprocal tariffs on Monday.
Apple's plan to offer AI search options on Safari a blow to Google dominance

5 days ago | theherald.co.za | Aditya Soni |Jody Godoy

Apple is "actively looking at" reshaping its Safari browser, a source familiar with the matter told Reuters. File photo. Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine. The news slammed shares of Google-parent Alphabet, which closed down 7.3%, wiping off roughly $150bn (R2.73bn) from its market value.
Apple's plan to offer AI search options on Safari a blow to Google dominance

5 days ago | timeslive.co.za | Aditya Soni |Jody Godoy

09 May 2025 - 14:50 Just R20 for the first month. Support independent journalism by subscribing to our digital news package. Apple is "actively looking at" reshaping its Safari browser, a source familiar with the matter told Reuters. File photo. Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.
10 B2B content marketing hacks for better ROI

6 days ago | agilitypr.com | Aditya Soni

In B2B content marketing, showing a real return on investment isn’t always simple. Sales cycles take time, decision-making involves multiple people, and it’s not always clear which piece of content made the difference. That’s why it helps to have a focused approach. The following 10 content marketing hacks are practical ways to improve your results, support the buyer journey, and create content that helps your business grow.
Plano da Apple de pesquisa com IA no Safari ameaça domínio do Google

6 days ago | cnnbrasil.com.br | Aditya Soni |Jody Godoy

Os planos da Apple de adicionar opções de pesquisa com IA ao seu navegador Safari representam um grande golpe para o Google, cujo lucrativo negócio de publicidade depende significativamente dos clientes do iPhone que usam seu mecanismo de pesquisa. A notícia abalou as ações da Alphabet, empresa controladora do Google, que fecharam em queda de 7,3%, eliminando cerca de US$ 150 bilhões (cerca de R$ 860 bilhões) de seu valor de mercado.
Apple's plan to offer AI search options on Safari a blow to Google dominance

1 week ago | finance.yahoo.com | Aditya Soni |Jody Godoy

By Aditya Soni and Jody Godoy (Reuters) -Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine. The news slammed shares of Google-parent Alphabet, which closed down 7.3%, wiping off roughly $150 billion from its market value.
OpenAI dials back conversion plan, with nonprofit to retain control

1 week ago | japantimes.co.jp | Krystal Hu |Arsheeya Bajwa |Aditya Soni

OpenAI has dialed back a significant restructuring plan, with its nonprofit parent retaining control in a move that is likely to limit CEO Sam Altman's power over the pioneering maker of ChatGPT. The announcement follows a storm of criticism and legal challenges, including a high-profile lawsuit filed by rival and co-founder Elon Musk, who has accused OpenAI of straying from its founding mission to develop artificial intelligence for the benefit of humanity.
Uber to buy controlling stake in Turkey's Trendyol GO food delivery business for $700 million

1 week ago | today.westlaw.com | Shinjini Ganguli |Deborah Mary Sophia |Tasim Zahid |Aditya Soni

(Reuters) -Uber said it would buy a majority 85% stake in Turkish food and grocery delivery platform Trendyol Go for $700 million, as the ride-hailing giant looks to tap new growth markets amid signs of saturation in its mainstay North American...
Trump tariff order on movies leaves film industry flummoxed

1 week ago | japantimes.co.jp | Aditya Soni |Andrea Shalal

The entertainment industry reacted with a mixture of alarm and bafflement on Monday after President Donald Trump said he would put a 100% tariff on all movies produced outside the U.S. but issued few details on just how such a levy would work. Trump's Sunday announcement was the latest in his series of levies and threats on various global industries in an effort to boost industrial activity in the United States.