Adrian A. Mabalay

1 week ago | manilastandard.net | Adrian A. Mabalay |Jeremiah Sevilla

For the Philippine coffee industry to thrive in an increasingly competitive market, packaging cannot be an afterthought. It must be strategically designed to appeal consumer preferences. Have you ever wondered why you reach for certain coffee brands at the supermarket? Is it the sleek metal container that catches your eye, the eco-friendly fabric pouch that appeals to your environmental consciousness, or perhaps the artistically designed paper packaging that speaks to your aesthetic sensibilities?