Adrian Pennington

1 week ago | streamingmediaglobal.com | Adrian Pennington

The BBChas outlined how it will plan future R&D and it is being built around internet-only, intelligent, intermediated, interactive and immersive media. “These are the forces shaping the media landscape for the next generation,” says Jatin Aythora, Director, BBC Research & Development. Framing its focus and investment going forward are three hypotheses, one of which states that ‘all user interaction will be driven by artificial intelligence’.

1 week ago | ibc.org | Adrian Pennington

AI tools like Flawless visual dubbing are making a strong case for standard use in Hollywood. When The Brutalist came under fire for using AI to massage the tricky phonetics of its non-Hungarian speaking actors it may have torpedoed Academy votes for a Best Picture win. Such injustices won’t happen in future as the entertainment industry gets a more mature grip on what AI actually is... You are not signed in. Only registered users can view this article.

1 week ago | ibc.org | Adrian Pennington

The Hell’s Kitchen of Disney’s masked vigilante reboot is given a grungy seventies overhaul by lead cinematographer Hillary Fyfe Spera The hallmark of Marvel Studio’s Daredevil TV show which ran for three seasons on Netflix was the emphasis on a crime fighting superhero who actually bled and hurt. The reboot streaming on Disney+ is even grittier, doubling down on the use of real locations, in-camera effects, and cinematography styled on seedy seventies New York.

2 weeks ago | ibc.org | Adrian Pennington

Artist led, AI driven, fan-first media show the way forward at a NAB show dominated by tariff-suffering hardware vendors and advertiser weakened broadcast. Trump didn’t just cast a shadow over NAB2025, he sucked the air from the room. Reportedly, only 55,000 turned up in Vegas for NAB, a massive drop from the 92,000 who participated in 2019. Tariffs were the talk of the town as economic uncertainty gripped an industry already challenged to make ends meet.

2 weeks ago | ibc.org | Adrian Pennington

Adrian Pennington explores the many and varied lighting considerations for shoots within an LED volume where the ambition is to seamlessly marry virtual and real world environments. If virtual production is to sell the illusion of what’s being filmed, the LED lighting and background environment must be merged with physical sets and practical lighting as seamlessly as possible.