Adrian Swinscoe
Contributor at Forbes
Blogger and Podcast Host at Adrian Swinscoe
Customer Experience. eXperience Leadership. Advisor. Speaker. Best-Selling Author (How To Wow, Punk CX and now Punk XL). @Forbes contributor. Aspirant Punk CXer
Articles
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6 days ago |
forbes.com | Adrian Swinscoe
We are social beings and, as such, our connections are important to us. Moreover, our connections to other people get stronger when they show up in the moments that matter to us. The same is true for brands. When they show up in the moments that matter to us, they can make us feel understood, heard, and respected. Getting that right can, in turn, drive increased loyalty.
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1 week ago |
customerthink.com | Adrian Swinscoe
Today’s podcast is with Vivek Pandya, Director, Adobe Digital Insights at Adobe. I recently caught up with Vivek at Adobe Summit in Las Vegas to talk about some new research that Adobe just published called AI to Cart, which highlights the impact that Generative AI-powered chat interfaces are having on consumers, how that is changing their search and shopping behaviours, what brands should be doing in response and his highlights from the event.
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2 weeks ago |
forbes.com | Adrian Swinscoe
Just over three weeks ago, the curtain came down on Adobe Summit in Las Vegas, Adobe’s annual customer event. Last year‘s event was dominated by news of how Adobe was leveraging generative AI and infusing it across its platform and product set to help brands achieve personalization at scale.
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3 weeks ago |
customerthink.com | Adrian Swinscoe
Traditionally, when a CFO gets promoted to the position of CEO, it’s not uncommon to expect the firm to take a more analytical approach and, perhaps, double down on cost efficiency and working the numbers. However, that’s not what happened when Khozema Shipchandler moved from CFO into the role of CEO at Twilio, after Jeff Lawson stepped down in January of last year.
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1 month ago |
forbes.com | Adrian Swinscoe
Millennials and Generation-Z don’t want to talk on the phone is a claim that you will often hear repeated across the media landscape on a pretty regular basis. Now, while there may be research supporting that claim, it’s not always true, particularly when we consider how customers choose to engage with brands. Moreover, to apply it as a blanket assumption can cause us to design systems and experiences that just don’t work as well as they might.
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The Difference Between ChatGPT And Generative AI https://t.co/2om2pTihFn https://t.co/wwZaW1YorN
Navigating the Paradox of Personalisation: Meeting Customer Expectations Amid Data Privacy and AI Concerns | Adrian Swinscoe https://t.co/OcHH3eJeMF https://t.co/fu8L3puxsr
Key Insights From Adobe Summit On Agentic AI And B2B Innovation https://t.co/ZaOk6Ld8aW HT: @adobe @AdobeExpCloud @AdobeSummit https://t.co/P08Up6MexT