Aisha Counts

Los Angeles

Creator Economy Reporter at Bloomberg News

🖥️ journalist for Bloomberg @business 📱writing about the creator economy ✉️ let’s chat: [email protected]

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Articles

Esta startup de US$ 1,7 bi apostou nos youtubers. Então uma mudança derrubou o negócio

6 days ago | bloomberglinea.com.br | Aisha Counts |Kiyoshi Ota

Bloomberg — Há apenas alguns anos, a Spotter era uma das startups mais valiosas no negócio em expansão das celebridades do YouTube. A empresa, que apresentava uma nova maneira de influenciadores financiarem suas operações, adiantou milhões de dólares para criadores como MrBeast e Dude Perfect em troca de uma parte da receita gerada por seus vídeos.
SoftBank-Backed Startup Misses Financial Goals, Slashes Staff

1 week ago | news.bloombergtax.com | Aisha Counts

XYour Choices Regarding Cookies and IdentifiersWe and our 150 third party partners use cookies and similar technologies ("Cookies") and hashed identifiers (e.g., a hashed version of your name, email address or phone number) to help us identify you on our site and third-party sites and to process certain information, such as your IP address and digital identifiers, to analyze site usage and provide you with relevant advertisements and content.
SoftBank-Backed Startup Harmed by YouTube Shift to Short Video

1 week ago | bloomberg.com | Aisha Counts

Spotter CEO Aaron DeBevoise in Hollywood in 2022. Photographer: Kevin Winter/Getty Images(Bloomberg) -- Just a couple years ago, Spotter Inc. was one of the most valuable startups in the booming business of YouTube celebrity. The company, which boasted a new way for social media stars to fund their operations, fronted millions of dollars to creators like MrBeast and Dude Perfect in exchange for a share of the revenue their videos generated.
SoftBank-Backed Startup Misses Financial Goals, Slashes Staff

1 week ago | news.bloomberglaw.com | Aisha Counts

Just a couple years ago, Spotter Inc. was one of the most valuable startups in the booming business of YouTube celebrity. The company, which boasted a new way for social media stars to fund their operations, fronted millions of dollars to creators like MrBeast and Dude Perfect in exchange for a share of the revenue their videos generated. In 2022, the Culver City, California-based company raised $200 million in a funding round led by SoftBank Group, giving the startup a valuation of $1.7 billion.
Patreon Raises Fees for New Creators to Support Video Content

1 week ago | bloomberg.com | Aisha Counts

Patreon, which has more than 100 million paid and free memberships, allows creators to charge for access to exclusive video content and podcast episodes. (Bloomberg) -- Patreon Inc. is increasing fees for new creators as the startup expands into video and rolls out other features. Under the new structure, Patreon is collapsing two membership tiers into one plan that will take 10% of a creator’s earnings from their paid subscriptions, up from a previous rate of 8%, the company announced Monday.
Agência de influenciadores nos EUA fecha captação com valuation de US$ 400 milhões

1 month ago | bloomberglinea.com.br | Aisha Counts |Shuran Huang

Bloomberg — O Whalar Group, que ajuda estrelas das redes sociais a encontrar acordos de patrocínio, levantou dinheiro de um grupo de investidores que inclui o CEO da Salesforce, Marc Benioff, com um valuation de US$ 400 milhões. Outros investidores incluem Neal H. Moritz, produtor de filmes, e a empresa de comércio eletrônico Shopify, de acordo com uma declaração da Whalar, sediada em Nova York, na quinta-feira (15). O valuation foi fornecido por um porta-voz.
Benioff Joins Funding Round for Influencer Agency Whalar Group

1 month ago | news.bloombergtax.com | Aisha Counts

XYour Choices Regarding Cookies and IdentifiersWe and our 150 third party partners use cookies and similar technologies ("Cookies") and hashed identifiers (e.g., a hashed version of your name, email address or phone number) to help us identify you on our site and third-party sites and to process certain information, such as your IP address and digital identifiers, to analyze site usage and provide you with relevant advertisements and content.
Marc Benioff Joins Funding Round for Influencer Agency Whalar

1 month ago | news.bloomberglaw.com | Aisha Counts

Whalar Group, which helps social-media stars find sponsorship deals, raised money from a group of investors including Salesforce Inc. Chief Executive Officer Marc Benioff at a valuation of $400 million. Other investors include Neal H. Moritz, producer of The Fast and the Furious films, and the e-commerce company Shopify Inc., according to a statement from New York-based Whalar on Thursday. The valuation was provided by a spokesperson.
Benioff Buys Stake in Influencer Agency Whalar Group at $400 Million Valuation

1 month ago | bloomberg.com | Aisha Counts

Marc Benioff(Bloomberg) -- Whalar Group, which helps social-media stars find sponsorship deals, raised money from a group of investors including Salesforce Inc. Chief Executive Officer Marc Benioff at a valuation of $400 million. Other investors include Neal H. Moritz, producer of films, and the e-commerce company Shopify Inc., according to a statement from New York-based Whalar on Thursday. The valuation was provided by a spokesperson.
MrBeast partners with Jack Link’s for line of jerky, beef sticks

1 month ago | bnnbloomberg.ca | Aisha Counts

MrBeast, the YouTube star with more than 390 million followers, is partnering with Link Snacks Inc. to create a line of jerky and meat sticks and extend the entertainer’s foray into food products. The Beast Packs will be co-branded with the Jack Link’s and MrBeast names, the companies said Tuesday in a statement. Closely held Link Snacks, based in Minong, Wisconsin, sells a variety of dried meat products including jerky and beef sticks, along with drink mixes and gear.