AJ Moser

1 week ago | nogood.io | AJ Moser

If you were to ask anyone currently working in digital media, from journalists to analysts, they’d likely tell you the landscape is shifting. Some might say evolving, some might say collapsing, but the common theme is change. Between multiple pivots-to-video and the Facebook algorithm single-handedly bankrupting publications, the way we consume online writing has gone through multiple profound transformations and is constantly under reevaluation.

1 month ago | nogood.io | AJ Moser

“Yo, how many retweets for a year of free chicken nuggets?”On April 5, 2017, Carter Wilkinson may have changed an entire subsection of the marketing industry with one post. The fast food brand in question, Wendy’s, responded with a half-serious “18 million” and ignited a tweet-storm that fundamentally reshaped how brands perceived their followers on social media.

Jan 15, 2025 | nogood.io | AJ Moser

Do you remember Twitter dot com? In the not-too-distant past, it was a website where content creators, brands, journalists, aspiring influencers, and average social media enjoyers all cohabitated (relatively) peacefully and dissected breaking news, trending topics, and the latest meme du jour. Slowly, over the last two years, the platform that was the de-facto conversation starter for the world of entertainment, sports, and media as a whole has morphed into an engagement-baiting echo chamber.

Dec 2, 2024 | nogood.io | AJ Moser

What the singular success of this social network can tell us about the future of a community-first marketing approach. If you’ve spent any time in a movie theater lately, you may have noticed something different. When the credits roll and the lights come up, your fellow patrons aren’t rushing for the exit or picking at their last crumbs of popcorn. No, it’s likely that a good chunk of the audience has their phone open, furiously typing into a tiny screen.

Jan 27, 2021 | killscreen.com | AJ Moser