Aja Barber

May 17, 2024 | ca.style.yahoo.com | Aja Barber

Aja Barber: I Went To The Gucci Party For The FoodWWD - Getty ImagesAll of the beautiful people of London were out earlier this week, pretending like it was Friday at the Gucci Cruise 2025 show. The Tate Modern was transformed into the world’s biggest nightclub, which is a pretty magical feat on its own. How exactly does one make a disco ball that big? It was truly the biggest star of the evening in my opinion. Well, that and the canapés. I went to the Gucci party for the food.

Mar 21, 2024 | nz.news.yahoo.com | Aja Barber

I find myself packing up a colourful Christopher John Rogers striped sweater to be delivered to my colleague Ronaé Fagon’s house. It’s not that I don’t want the sweater; in fact, I totally love it. It’s that we agreed to share it. We both spotted it at the ELLE UK Absolut Swap last year... and both went for it. (I got there first, let the record show. Also, you should come to ELLE swaps, they’re always the best.)The truth is, I have a lot of knitwear.

Oct 31, 2023 | inkl.com | Aja Barber |Venetia La Manna

The announcement is just the latest confirmation that – despite being one of the most concerning brands to fast fashion campaigners – Shein is going nowhere anytime soon. Launched in 2012, the company is currently valued at around £53bn, having expanded globally and bought many of its rival brands. In 2022, it was the most-googled fashion brand in the world and made a reported £18.9bn in revenue.

Sep 19, 2023 | msn.com | Aja Barber

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Jul 2, 2023 | msnbc.com | Aja Barber

Shein is one of the more lucrative fast fashion brands on the planet. The Chinese online retailer, which has quickly become a staple of social media, was valued at $100 billion in 2022 - that's more than Zara and H&M combined.