Ajay John

May 24, 2024 | arxiv.org | Ajay John |Chloe M. Barnes |Chloé Barnes |Pedro Machado |Isibor Kennedy Ihianle

Nov 21, 2023 | bai.org | Ajay John

Financial institutions are prioritizing personalization and innovation to attract and retain account holders in an increasingly competitive environment. However, according to a J.D. Power study, only 38% of U.S. consumers recall receiving personalized financial advice from their bank—and among these, only about half say it completely met their needs. Why the disconnect? Today’s consumers increasingly rely on digital banking rather than branches.