Articles

  • 1 week ago | nature.com | Ajay Nair |Robert Schwabe |Beicheng Sun

    Correction to: Nature https://doi.org/10.1038/s41586-022-05169-z Published online 5 October 2022In the version of the article initially published, the middle initial of David A. Brenner was missing and has now been added to the HTML and PDF versions of the article.

  • 1 month ago | medium.com | Ajay Nair

    This Tiny Change Boosted Conversions by 34%🔍 The Power of One Word: How “Get” Outperforms “Submit”I’m Ajay, a Brand Strategist, and the founder of Fresh Mind Ideas, a branding and digital marketing agency. After working with 100+ brands across industries, I’ve seen how small tweaks — like a single word — can drive real results. Most call-to-action buttons say “Submit.”It’s functional. It’s neutral. But it’s also forgettable.

  • 1 month ago | medium.com | Ajay Nair

    Banks globally spend over $650 billion annually on technology (IDC, 2024). From cloud migrations to automation programs and core banking software upgrades, CIOs and CXOs are under mounting pressure to translate these investments into real business value. However, measuring the return on investment (ROI) on technology remains one of the most elusive aspects of IT governance.

  • 2 months ago | medium.com | Ajay Nair

    Member-only storyAjay Nair·Follow5 min read·--I didn’t expect much when I hit play on Netflix’s Adolescence. Just another crime drama, I thought. But a few episodes in, it hit me — this wasn’t just fiction. It was a mirror. A dark, uncomfortable one. What’s scary isn’t the violence or the twisted plot. What’s scary is how close it is to real life. How easily we shrug off warning signs online. How boys are learning to be men from influencers who equate power with cruelty.

  • Mar 2, 2025 | medium.com | Ajay Nair

    Ajay Nair·Follow6 min read·--Surviving a toxic workplace isn’t just about dodging bad bosses and office drama — it’s about protecting your sanity, career, and well-being. Learn how to spot the red flags, break free from the cycle, and build a healthier professional future. We’ve all heard horror stories about toxic workplaces — maybe you’ve even starred in one yourself.

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Ajay Nair
Ajay Nair @AjayNair_
12 Jun 25

RT @SkyNews: Watch @skynews coverage live as a plane bound for London Gatwick has crashed at India's Ahmedabad Airport, according to local…

Ajay Nair
Ajay Nair @AjayNair_
24 Feb 25

I can hear the ice cream van… it’s February 😭

Ajay Nair
Ajay Nair @AjayNair_
24 Dec 24

Installing a baby car seat is one of the most infuriating things I’ve ever done 😭