Ajay Rag

Jan 6, 2025 | m.economictimes.com | Jessica Rajan |Ajay Rag

D2C brands and quick commerce platforms are experiencing a surge in demand for health and fitness products as consumers focus on fitness and personal wellbeing. Companies like Healthify and Boldfit report significant revenue increases, and fitness wearables and protein-based items see heightened sales, particularly in Tier II and Tier III cities.

Nov 9, 2024 | m.economictimes.com | Ajay Rag

The evolving pet parenting culture in India is driving a surge in the pet fashion market. This festive season, sales of pet fashion items like sherwanis, kurtas, lehengas, and accessories have doubled. Brands are competing for a share of this growing market, which is expected to reach Rs 500 crore in the next five years.