
Ajita Shashidhar
Editor-At-Large at Fortune India
Editor-At-Large, Fortune India. Committed to creating awareness about autism (https://t.co/Zv2Sjpjiot). My tweets are my personal views!
Articles
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2 weeks ago |
fortuneindia.com | Ajita Shashidhar
Bela Bajaria, chief content officer, Netflix, has every reason to smile. In Q4 2024 alone, the streaming platform added 18.9 million subscribers. Its overall subscriber base touched 306 million. The company reported $39 billion in revenue and an operating profit of $10 billion. Netflix’s content strategy, under the leadership of Bajaria, has obviously reaped fruits. Its commitment to anime (animation) continued to pay off for the second consecutive year.
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2 weeks ago |
fortuneindia.com | Ajita Shashidhar
GODREJ INDUSTRIES recently ran an experiment to check for bias in its hiring process in one of its group businesses — it masked gender identifications on resumes of candidates. The move resulted in a 49% improvement in CV shortlisting for women in some functions.
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2 weeks ago |
fortuneindia.com | Ajita Shashidhar
HE PREFERS TO BE in the background, stays away from the limelight, and quietly does what he knows best — build cutting-edge audio devices and wearables for Indian consumers. Sameer Mehta, the introvert co-founder and CEO of boAt Lifestyle, says that his being lesser known compared to his gregarious co-founder and chief marketing officer Aman Gupta is by design. “I am not comfortable meeting people I don’t know.
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3 weeks ago |
fortuneindia.com | Ajita Shashidhar
OFFERING PERSONALISED SERVICES, knowing the food preference of guests, and paying attention to their minutest likes and dislikes are considered the hallmarks of a great hospitality brand. Sanjay Sethi, MD & CEO, Chalet Hotels, believes in creating a similar endearing culture within the organisation for his employees. “We have made sure we have an environment that fosters collaboration and ensures that our people are really happy with what they do,” he says.
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3 weeks ago |
fortuneindia.com | Ajita Shashidhar
PROJECT THRIVE, Axis Bank’s internal career marketplace, has been instrumental in bringing down attrition from 34% to 28% in the past year. Project Thrive updates Axis employees of career openings within the organisation on a daily basis. The intent is simple. If its own talent is on the look-out for challenging, cross-functional roles, they might as well look within the Axis ecosystem, rather than applying outside.
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