Ajita Shashidhar's profile photo

Ajita Shashidhar

Mumbai

Editor-At-Large at Fortune India

Editor-At-Large, Fortune India. Committed to creating awareness about autism (https://t.co/Zv2Sjpjiot). My tweets are my personal views!

Articles

  • 2 weeks ago | fortuneindia.com | Ajita Shashidhar

    WHEN MANOJ KUMAR, CEO, Naandi Foundation (which owns specialty coffee brand Araku Coffee), met coffee experts in France and Italy 15 years ago with the claim that his coffee was among the best in the world, all he got was a deaf ear. How can a country, which has been, for centuries, exporting to the world mass grade robusta beans (which typically goes into instant coffee) even dare to call its coffee specialty, was the vibe.

  • 4 weeks ago | fortuneindia.com | Ajita Shashidhar

    Reliance Industries’ businesses are always about scale, and its global entertainment aspirations are going to be no different. “Today, we are nowhere near Hollywood or even Korea. Somebody needs to take control and start. I want to use the Reliance heft to take Indian stories to the world,” says Deshpande. Fortune India Latest Edition is Out Now!Read NowThe plan is to separate India rights and overseas rights, and then get a sales agent in key European markets, in North America, and Australia.

  • 1 month ago | fortuneindia.com | Ajita Shashidhar

    "Nutrition is at the heart of Danone’s mission, from creating high-protein yogurts to hydration solutions and specialised nutrition. Addressing global challenges like climate change and supply chain disruptions requires robust public-private partnerships. As VUCA evolves, we must embrace antifragility—building systems that grow stronger amidst disruptions," says Vikram Agarwal, COO, Danone.

  • 1 month ago | fortuneindia.com | Ajita Shashidhar

    The 27.3 billion euro French food and beverage major, Danone, is yet again trying to dial up its presence in the Indian market, this time, through its nutrition business. The company’s maiden attempt to spread its wings in India was through a joint venture with Britannia Industries and later through a fully-owned Indian subsidiary which sold value-added dairy products.

  • 2 months ago | fortuneindia.com | Ajita Shashidhar

    Bela Bajaria, chief content officer, Netflix, has every reason to smile. In Q4 2024 alone, the streaming platform added 18.9 million subscribers. Its overall subscriber base touched 306 million. The company reported $39 billion in revenue and an operating profit of $10 billion. Netflix’s content strategy, under the leadership of Bajaria, has obviously reaped fruits. Its commitment to anime (animation) continued to pay off for the second consecutive year.

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Ajita Shashidhar
Ajita Shashidhar @AjitaShashidhar
24 Mar 23

RT @FortuneIndia: Indians are proudly displaying their 'Indianness' than ever before and that makes the right time for the growth of Indian…

Ajita Shashidhar
Ajita Shashidhar @AjitaShashidhar
3 Mar 23

RT @smritiirani: Felicitated business-women at @FortuneIndia Most Powerful Women Awards held in Mumbai. #FortuneIndiaMPW #MPW https://t.co/…

Ajita Shashidhar
Ajita Shashidhar @AjitaShashidhar
31 Dec 22

RT @FortuneIndia: Odisha's Women Milletpreneurs https://t.co/ceKYxpjpae #millets #millet #bajra #ragi #jowar @AjitaShashidhar