Akanksha Nagar

1 month ago | storyboard18.com | Imran Fazal |Akanksha Nagar

The Health Ministry's latest call to ban all advertisements related to tobacco and alcohol, including surrogate promotions, during the Indian Premier League (IPL) has sparked outrage among stakeholders in the liquor and advertising industries. Experts argue that the move is not only legally questionable but also economically damaging, demonstrating a lack of regulatory foresight.

2 months ago | storyboard18.com | Imran Fazal |Akanksha Nagar

The Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA) are working together to develop guidelines for the advertising industry to address the issue of "reverse auction" and other unethical practices affecting the sector. Highly placed sources told Storyboard18 that these guidelines are expected to be released this year.

Jan 14, 2025 | storyboard18.com | Imran Fazal |Akanksha Nagar

The shake-up in the advertising world is underway. Speculation has swirled through the corridors of major agencies as the latest strategic moves by holding companies begin to take shape. In the aftermath of Omnicom's dramatic proposed acquisition of IPG, which sent shockwaves through the global ad industry at the close of last year, Publicis Groupe has made its own bold maneuver.

Jan 13, 2025 | storyboard18.com | Akanksha Nagar

With the Telecom Regulatory Authority of India (TRAI)’s tariff regulations coming into effect on February 1, 2025, select pay TV channels have confirmed leaving the DD Free Dish, Storyboard18 has learned. According to the TRAI regulation, a pay TV channel must convert to free-to-air (FTA) if it is on a free TV platform such as DD Free Dish. This is a requirement of the TRAI’s new tariff regulation, which was upheld by the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) in December 2024.

Jan 12, 2025 | storyboard18.com | Akanksha Nagar

In 2025, marquee properties will continue to be dominated by major sporting events and culturally significant shows where brands are expected to advertise and create impactful campaigns. One of the biggest is the 45-day Maha Kumbh starting this month, where brands are expected to shell out over Rs 3,000 crore on marketing, followed by the Indian Premier League in March — these two events are slated to push brands to significantly loosen their purse strings.