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1 week ago | 
storyboard18.com | Imran Fazal |Akanksha Nagar
Artificial intelligence is no longer the future— it's rapidly becoming the engine powering the next wave of creativity, productivity, and innovation. At the forefront of this movement is OpenAI, and its India story is only just beginning. Speaking exclusively to Storyboard18 at the WAVES 2025, Pragya Misra, Public Policy and Partnerships Lead, OpenAI in India, and a first hire for OpenAI in the country shared the company's vision and ambition for one of its most dynamic markets.
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1 week ago | 
storyboard18.com | Imran Fazal |Akanksha Nagar
In a firm response to the Telecom Regulatory Authority of India’s (TRAI) recommendation to encrypt DD Free Dish, Prasar Bharati CEO Gaurav Dwivedi has asserted that such a move would go against the spirit of public service broadcasting. “Encrypting and making it addressable would create an avoidable entry barrier which militates against the spirit of a completely open and accessible public service broadcasting,” he said in an exclusive interaction with Storyboard18 at WAVES 2025.
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1 week ago | 
storyboard18.com | Imran Fazal |Akanksha Nagar
Ajay Vidyasagar, MD, YouTube, Southeast Asia and Emerging Markets, believes India is playing a pivotal role in the global evolution of storytelling, thanks to its deep engagement with artificial intelligence (AI), VFX, and multi-format content creation. In an exclusive conversation with Storyboard18 at the sidelines of WAVES 2025, he highlighted YouTube’s strong foothold in India’s advertising landscape and its evolving role in the broader content ecosystem.
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2 weeks ago | 
storyboard18.com | Imran Fazal |Akanksha Nagar
At the WAVES 2025, Anil Kumar Lahoti, Chairman of the Telecom Regulatory Authority of India (TRAI), underscored the need to address regulatory disparities between traditional and digital broadcasting services, stressing that evolving technologies should not lead to unequal treatment across platforms.
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2 months ago | 
storyboard18.com | Imran Fazal |Akanksha Nagar
The Health Ministry's latest call to ban all advertisements related to tobacco and alcohol, including surrogate promotions, during the Indian Premier League (IPL) has sparked outrage among stakeholders in the liquor and advertising industries. Experts argue that the move is not only legally questionable but also economically damaging, demonstrating a lack of regulatory foresight.
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2 months ago | 
storyboard18.com | Imran Fazal |Akanksha Nagar
The Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA) are working together to develop guidelines for the advertising industry to address the issue of "reverse auction" and other unethical practices affecting the sector. Highly placed sources told Storyboard18 that these guidelines are expected to be released this year.
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Jan 14, 2025 | 
storyboard18.com | Imran Fazal |Akanksha Nagar
The shake-up in the advertising world is underway. Speculation has swirled through the corridors of major agencies as the latest strategic moves by holding companies begin to take shape. In the aftermath of Omnicom's dramatic proposed acquisition of IPG, which sent shockwaves through the global ad industry at the close of last year, Publicis Groupe has made its own bold maneuver.
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Jan 13, 2025 | 
storyboard18.com | Akanksha Nagar
With the Telecom Regulatory Authority of India (TRAI)’s tariff regulations coming into effect on February 1, 2025, select pay TV channels have confirmed leaving the DD Free Dish, Storyboard18 has learned. According to the TRAI regulation, a pay TV channel must convert to free-to-air (FTA) if it is on a free TV platform such as DD Free Dish. This is a requirement of the TRAI’s new tariff regulation, which was upheld by the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) in December 2024.
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Jan 12, 2025 | 
storyboard18.com | Akanksha Nagar
In 2025, marquee properties will continue to be dominated by major sporting events and culturally significant shows where brands are expected to advertise and create impactful campaigns. One of the biggest is the 45-day Maha Kumbh starting this month, where brands are expected to shell out over Rs 3,000 crore on marketing, followed by the Indian Premier League in March — these two events are slated to push brands to significantly loosen their purse strings.
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Jan 9, 2025 | 
storyboard18.com | Akanksha Nagar
In an era where influencers wield significant sway in marketing, a growing number are choosing to take control of their own careers, bypassing talent management agencies. The shift is not driven by a desire to avoid fees or foster direct relationships with brands. Instead, influencers are increasingly disillusioned by transparency issues and troubling practices within the management industry. "Management no longer represents me.
