Akansha Srivastava

Jan 13, 2025 | bestmediainfo.com | Akansha Srivastava

New Delhi: JioStar is seeking a hefty ad rate of Rs 500 per CPM for India matches of the ICC Champions Trophy on Hotstar, while the CPM rate for the entire tournament is a more modest Rs 250. With six India matches scheduled out of 15 league games, the ad rate for targeted mid-roll ads during these matches climbs even higher, reaching Rs 750 per CPM (Live+PPL).

Jan 10, 2025 | buzzincontent.com | Akansha Srivastava

New Delhi: NDTV is doubling down on its efforts on the branded content front, with its Brand Studio leading the charge in creating impactful content IPs. Gaurav Dewani, Revenue Head of NDTV Brand Studio, spoke to BuzzInContent.com about the growing importance of this segment and how NDTV is setting new benchmarks. "NDTV’s Brand Studio stands as a cornerstone of our business. For over a decade, we have been at the forefront of creating pioneering content for brands," said Dewani.

Jan 9, 2025 | bestmediainfo.com | Akansha Srivastava

New Delhi: Amazon has introduced the Amazon Retail Ad Service, a new platform that enables retailers to leverage Amazon's advertising technology for their own digital spaces. This service allows brands and retailers to deploy advertising solutions on their websites similar to those used on Amazon.com. The Amazon Retail Ad Service is built on Amazon Web Services (AWS) and offers retailers the opportunity to monetise their digital platforms by providing a seamless ad experience to their customers.

Jan 7, 2025 | bestmediainfo.com | Akansha Srivastava

New Delhi: Top broadcasters – JioStar, Sony and Zee – heralded in 2025 with new rate cards for their channels and sought a significant hike in MRPs and bouquet pricing. For the first time, JioStar broke the ceiling of Rs 19 for a couple of SD channels and priced them at Rs 25. The broadcaster priced the SD versions of Colors Kannada and Maa TV at Rs 25, thus making them available only on an a-la-cart basis.

Jan 6, 2025 | bestmediainfo.com | Akansha Srivastava

New Delhi: The first impact of the merger between Reliance’s media businesses and Disney Star was felt on Saturday with the announcement of the revised MRPs of television channels. In its latest Reference Interconnection Offer (RIO) uploaded on the JioStar website, the company has listed 134 channels along with their revised maximum retail price. Out of 134 channels, JioStar owns 85 SD, 44 HD, and 5 FTA channels across genres.